1.0 Introduction
Apple started in April 1976 as a computer company by Steve Wozniak at 26 years old and Steve Jobs at 21. Then, McKenna had designed the Apple logo in 1977. After putting in much effort, the annual sales reached $1 million selling the first microcomputer to use color graphics. In September 1997, Apple's board of directors named Jobs as a temporary chief executive officer. Because of Jobs’s restorative efforts, by the decade's end, the title of "temporary" was dropped from Jobs’s corporate title, signaling Jobs’s return on a permanent basis, making an all-out effort and be optimism that Apple could look forward to a decade of vibrant and consistent growth. Steven P. Jobs is seen as the architect of many of Apple's amazing products, and the reason for their success. In the last decade, Apple has expanded into a very intricate company that specializes in much more than just computers. In 2001, Apple broke the barrier with the iPod, eventually becoming the dominant market leader in music players. As well, Apple joined the phone industry in 2007 with the iPhone, which has also been widely successful. So, Apple Inc. (or called as Apple Incorporate) designs, manufacture, and sells personal computers, portable digital music players, mobile communication devices and variety of related software, services, peripherals, and networking solutions. The Company sells its products worldwide through its online stores, retail stores, direct sales force and third-party wholesalers, resellers, and value-added resellers. In addition, the Company also sells Macintosh ("Mac"), iPod and iPhone compatible products, including application software, printers, storage devices, speakers, headphones, and many other accessories and peripherals through its online and retail stores. The Company not only sells to education, consumer, creative professional, and too sells to business and government customers.
2.0 Content
According to news analysis, Apple