Approaches in Technology Entrepreneurship: Dilemmas and Choices – Bricolage Versus Breakthrough
Approaches in Technology Entrepreneurship:
Dilemmas and Choices –
Bricolage Versus Breakthrough
Zhangjin Chen
Student ID: 8450274
Innovation Management & Entrepreneurship
Course Unite Code: BMAN61001
The University of Manchester
December 2012
CONTENTS
1.0 Introduction --------------------------------------------------------------------------------- 2
2.0 Bricolage versus Breakthrough----------------------------------------------------------- 2 2.1 Starting Position at Different Levels----------------------------------------=---------3 2.2 Wind Turbines: A Mirror to the Approaches------------------------------------------3
3.0 Bricolage: An Effective Approach-------------------------------------------------------- 4 3.1 Path Creation------------------------------------------------------------------------------4 3.2 Natoora: A Successful Path Creator----------------------------------------------------5 3.3 A Cure to Resource Constraints --------------------------------------------------------5 3.4 Grayson Hill Farms: A Typical "Bricoleur"-------------------------------------------6
4.0 Breakthrough: A Double-edged Sword---------------------------------------------------6 4.1 Segway: A Loser in Breakthrough-----------------------------------------------------7 4.2 Core of Entrepreneurship---------------------------------------------------------------8
5.0 Conclusion-----------------------------------------------------------------------------------8
References --------------------------------------------------------------------------------------10
1. Introduction
Similar to the development of modern wind turbines, a significant number of the greatest inventions or innovations in the last few decades are "not based on any new dramatic inventions or recent scientific discoveries" (Garud and Karnoe, 2003, p. 282) as well. Among the typical examples are digital cameras, where innovators have
Dilemmas and Choices –
Bricolage Versus Breakthrough
Zhangjin Chen
Student ID: 8450274
Innovation Management & Entrepreneurship
Course Unite Code: BMAN61001
The University of Manchester
December 2012
CONTENTS
1.0 Introduction --------------------------------------------------------------------------------- 2
2.0 Bricolage versus Breakthrough----------------------------------------------------------- 2 2.1 Starting Position at Different Levels----------------------------------------=---------3 2.2 Wind Turbines: A Mirror to the Approaches------------------------------------------3
3.0 Bricolage: An Effective Approach-------------------------------------------------------- 4 3.1 Path Creation------------------------------------------------------------------------------4 3.2 Natoora: A Successful Path Creator----------------------------------------------------5 3.3 A Cure to Resource Constraints --------------------------------------------------------5 3.4 Grayson Hill Farms: A Typical "Bricoleur"-------------------------------------------6
4.0 Breakthrough: A Double-edged Sword---------------------------------------------------6 4.1 Segway: A Loser in Breakthrough-----------------------------------------------------7 4.2 Core of Entrepreneurship---------------------------------------------------------------8
5.0 Conclusion-----------------------------------------------------------------------------------8
References --------------------------------------------------------------------------------------10
1. Introduction
Similar to the development of modern wind turbines, a significant number of the greatest inventions or innovations in the last few decades are "not based on any new dramatic inventions or recent scientific discoveries" (Garud and Karnoe, 2003, p. 282) as well. Among the typical examples are digital cameras, where innovators have
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