Approaches To Development Communication

Approaches to
Development Communication
Jan Servaes (ed.)

Paris: UNESCO
2002

Table of Contents

By Way of Introduction
JAN SERVAES

I . Introduction
1.

Communication and the Persistence of Poverty: The Need for a Return to Basics
PRADIP THOMAS

2.

Hybrid Interactions. Human Rights and Development in
Cultural Perspective
JAN SERVAES & CHRIS VERSCHOOTEN

3.

Media Globalization through Localization
JAN SERVAES & RICO LIE

4.

Vertical Minds versus Horizontal Cultures. An Overview of
Participatory Processes and Experiences
ALFONSO GUMUCIO DAGRON

II. The Theoretical Underpinnings of Approaches to
Development Communication
5.

The Panoptic View: A Discourse Approach to
Communication and Development
SUJATHA SOSALE

Servaes, J. (ed.) (2002). Approaches to Development Communication, Paris: UNESCO.

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6.

T O

D E V E L O P M E N T

C O M M U N I C A T I O N

Threads of Development Communication
ROYAL COLLE

7.

Development Communication Approaches in an
International Perspective
JAN SERVAES & PATCHANEE MALIKHAO

8.

Tracing the History of Participatory Communication
Approaches to Development: A Critical Appraisal
ROBERT HUESCA

III. Communication Policies, Strategies and Exemplars
9.

Communication for Development Approaches of Some
Governmental and Non-Governmental Agencies
JAN SERVAES

10. UNESCO’s Contributions to Cultural Diversity and
Communication for Development
UNESCO

11. Participatory Communication and Adult Learning for Rural
Development: Three Decades of FAO Experience
GARY COLDEVIN
COMMUNICATION

IN

COLLABORATION

FOR

WITH THE

DEVELOPMENT GROUP

TABLE OF CONTENTS ◦ PAGE 2

OF THE

FAO

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D E V E L O P M E N T

T O

C O M M U N I C A T I O N

12. Involving People, Evolving Behaviour: The UNICEF
Experience
NEILL MCKEE, ERMA MANONCOURT, CHIN SAIK YOON &
RACHEL CARNEGIE

13. Edutainment in HIV/AIDS Prevention. Building on the
Soul City Experience in South Africa
THOMAS TUFTE

V. More Complexity and Specificity Added

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