Preview

Asos, a Company History

Satisfactory Essays
Open Document
Open Document
257 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Asos, a Company History
ASOS was created in June of 2000 by UK natives Nick Robertson and Quentin Griffiths. ASOS, an acronym for 'As Seen On Screen,' was a small online business based out of the UK that duplicated celebrity inspired products. Today they have over 1000 employees and over 50,000 items of fashion. From emulating celebrity fashions, they now are setting the trends. In 2001, the company was admitted to the London Stock Exchange, and the company quickly grew from there. In 2004, ASOS developed their own label for Women and in 2005, launched a beauty line. In 2007 they launched their own men's line as well as the extremely popular publication ' ASOS magazine.' In the ten years after the business was first created, the company became extremely successful becoming the number one independent retailer in the United Kingdom. In 2010, started to branch out of the UK . ASOS launched websites in France, Spain, Italy, Australia, Germany and the USA, which made them an international well-known brand. Just in this past year they also launched their site in Russia. Today their website brings over 17.5 million visitors month and as of 2012, they have 4.4 million active customers from 160 countries. ASOS offers products under its own label as well as third party brands. These brands offer products in womenswear, menswear, footwear, accessories, jewelry as well as beauty. ASOS appears to be in a perpetual state of growth as their company seems to expand by the minute offering over thousands of new products a month.

You May Also Find These Documents Helpful

  • Powerful Essays

    Unit 29 D1

    • 1525 Words
    • 6 Pages

    3. Clothing - ASDA George clothing business is one of the largest clothing retailers in the UK by volume this area is ASDAs own brand the George supply chain - the companies that manufacture garments on ASDA’s behalf - stretches across 19 countries, using around 600 primary, product making factories, with two thirds of our production coming from China, Bangladesh, Sri Lanka, Turkey and India.…

    • 1525 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    "Our mission is to be the consumer's first choice for food, delivering products of outstanding quality and great service at a competitive cost through working 'faster, simpler and together." (http://uk.answers.yahoo.com/question/index?qid=20091121051929AAcbFT5)…

    • 1765 Words
    • 8 Pages
    Powerful Essays
  • Best Essays

    On 1 April1987, six exchanges that operated in the state capital cities merged to form the ASX. It is an Australia's primary national market for equities, derivatives, and securities. In Nov.1998, the ASX became the first exchange in the world to have its shares listed on its own market. On 1 August 2010, the responsibility for the supervision of real-time trading on the ASX was transferred to ASIC. The ASIC which is an independent commonwealth government body become the Australia’s corporate, market and financial service regulator. From then on, trading on the ASX is regulated and supervised mainly by ASIC and ASX. In this report, we are going to look in detail at the role played by the ASX and ASIC in the regulation and supervision of trading on the ASX. Moreover, a wide range of sources are used in this report. Some information are obtained from the textbook, official website of the ASX and ASIC, as well as several journal articles. Topics covered in this report are the importance of the ASX as a regulator, the responsibility and objective of the ASX and ASIC, roles played by the ASX and ASIC, and the supervision transferred.…

    • 1666 Words
    • 7 Pages
    Best Essays
  • Powerful Essays

    B122 Tma 1

    • 1654 Words
    • 7 Pages

    Asda is a variety retailer stretched over numerous sectors, which include, entertainment clothing and footwear. It is considered a multi-channel retailer, with a blend of store locations and growing online presence.…

    • 1654 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Founded in 1977, American Eagle Outfitters (NYSE: AEO) is a retailer that designs and develops fashionable girls’ and boys’ apparel and accessories. The company’s target audience is boys and girls between the ages of 15 and 25 years old. The target audience seeks trendy and fashionable apparel product that meets a high standard of quality at an affordable price point. As of the most recent fiscal year, ended January 30, 2010, American Eagle held 1,103 retail stores in total, operating under the “American Eagle”, “Aerie”, and “Martin+Osa” brand names respectively. In addition to the retail stores, American Eagle also operates an online store in which customers can ship product from all AEO brand names direct to their home or to a specified retail store. The various brand names used by AEO are segregated by the intended target market. For example “Aerie” is the brand name, which supplies underwear and fragrance products to the female market whereas Martin+Osa is the brand name which supplies apparel for men aged 25+. The main operating name “American Eagle Outfitters” is the brand name most of the retail stores operates under which supplies apparel and accessories to boys and girls age 15-25.…

    • 1218 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Anne Aylor Case

    • 4636 Words
    • 19 Pages

    Anne Aylor, Inc. (Anne Aylor) is a leading national specialty retailer ofhigh-qualitywomen's apparel, shoes, and accessories sold primarily under the "Anne Aylor" brand name. Anne Aylor is a highly __ recognized national brand that defin_s_a _ e dis_tin_t_ c fashion_point of v:iew.--.Anne Aylor merchandise represents classic styles, updated to reflect current fashion trends. Company stores offer a full range of career and casual separates, dresses, tops, weekend wear, shoes and accessories coordinated as part of a total wardrobing strategy. The company places a significant emphasis on customer service. Company sales associates are trained to assist customers in merchandise selection and wardrobe coordination, helping them achieve the "Anne Aylor" look while maintaining the customers' personal styles. The company follows the standard fiscal year of the retail industry, which is a 52-or 53week period ending on the Saturday closest to January 31 of the following year. Net revenue for the year ended January 291 2011 (referred to as fiscal2011) was $1.4 billion and net income was $58 million. At the end of fiscal 2011, the company operated approximately 584 retail stores located in 46 states under the name Anne Aylor. The company's core business focuses on relatively affluent, fashion-conscious professional women with limited shopping time. Substantially all of the company's merchandise is developed in-house by its product design and development teams. Production of merchandise is sourced to 131 independent manufacturers…

    • 4636 Words
    • 19 Pages
    Powerful Essays
  • Better Essays

    ASDA communication methods

    • 1420 Words
    • 4 Pages

    ASDA is a large organisation that operates internationally; therefore they have branches in different areas. Their main targets are families, and they do everything towards making good customer satisfaction. In order to make this possible they communicate with their customers and employees through different methods. ASDA has their strategic decisions to operate and keep the customers informed.…

    • 1420 Words
    • 4 Pages
    Better Essays
  • Powerful Essays

    Pestle Analysis on Asda

    • 1185 Words
    • 5 Pages

    Asda is trying to widen its product range and come up with new ones. It is planning to get into the tourism industry and the entertainment industry for cinemas, theatres etc. It is…

    • 1185 Words
    • 5 Pages
    Powerful Essays
  • Good Essays

    asda

    • 518 Words
    • 3 Pages

    ASDA Stores Ltd was first established in United Kingdom in 1965. It is one of the largest food retailers and supermarket in the country while its first idea was originated from Hindell’s Dairy Farmers Ltd in 1920. The company opened its first outlet in Leeds and later on buying out the whole supermarkets. ASDA is a supermarket chain which mainly focusing on selling fast moving consumer products like foods, clothes, toys and also mobile phones. It became a subsidiary of Wal-Mart in 1999 and launched its first ASDA- Wal Mart store in Bristol, Yorkshire (ASDA 2011).…

    • 518 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Swot Analysis Of Argos

    • 1043 Words
    • 5 Pages

    Argos is a British catalogue retailer operating in the United Kingdom and Ireland, and an auxiliary of Home Retail Group. The organisation exchanges both through physical stores and on the web, with more than 750 stores and 800 million website visits a year, making it one of the largest high street retailers online in the United Kingdom. (Yeomans, 2015) Argos was built up in 1973 by Richard Tompkins, the founder of the Green Shield Stamps scheme, who rebranded the current Green Shield Stamps inventory shops as Argos, before opening new Argos braded stores later in the year. BAT Industries obtained the organisation in 1979, and in 1990 it was recorded on the London Stock Exchange, where it turned into a constituent of the FTSE 100 Index.…

    • 1043 Words
    • 5 Pages
    Good Essays
  • Good Essays

    Topshop was established in 1964 within a Sheffield department store called Peter Robinson in U.K. In 1974, Topshop was taken out of Peter Robinson and set up as a standalone retailer. It is a chain retail clothing store that operates in more than 20 countries. It is part of Arcadia Group, which was also owns a number of well-know outlets including Burton, Dorothy Perkins, Miss Selfridge and Wallis. It is mainly known for women's clothing and its primary sales come from clothing and fashion accessories. Their womenswear carry dresses, tops, bottoms, bags, shoes, accessories, cosmetics and lingeries. Their mission is to bring in high street fashion at affordable price, their clothing style is very edgy, chic and classy. Their target customers are students to upper-middle class, demographic from 18 to 30s. Urban Outfitters is an apparel company that was incorporated in 1976. The company was originated as “Free People's Store” in Philadelphia in 1970, with concentration of “funky” household items and clothing. The founder were two Philadelphians, Scott Hayne and Scott Belair. The company's womenswear carry dresses, swimwear, tops, bottoms, bags, outerwear, accessories and intimates. Their products are urban hipster style, vintage feel with a modern twist, something that you can wear everyday. They target at young adult market, age from teens to 20s.…

    • 1206 Words
    • 5 Pages
    Good Essays
  • Powerful Essays

    asos

    • 473 Words
    • 2 Pages

    • Maintains innovative ways to display merchandise to customers and interactive ways to shop, including customer created looks, company edited fashion trends, and the ASOS marketplace.…

    • 473 Words
    • 2 Pages
    Powerful Essays
  • Better Essays

    Zappos was founded in 1999 during the dotcom boom by Nick Swinmurn [ (Twitchell, 2009) ] on a quest to buy a pair of sneakers at a local mall. It has grown in to a 1.2 billion dollar subsidiary of Amazon.com and a leading on-line provider of everything from shoes to couture handbags. They have done this with a simple motto: “Powered by Service”. Providing all of their customers with free (sometimes next day) shipping and returns, Zappos has invested in the power of word of mouth to fuel their business.…

    • 1128 Words
    • 5 Pages
    Better Essays
  • Good Essays

    Many people have complains about the service they use sometime and they want to share their opinion to other people or member of the staff so they won’t experience that again. On ASOS website the customer can complain and comment on the things they like or dislike with the help of a feedback form on the website.…

    • 675 Words
    • 3 Pages
    Good Essays
  • Good Essays

    Jamba Juice Case

    • 1399 Words
    • 6 Pages

    Abercrombie and Fitch’s product line and target market is starkly different from that of its origins. Founded in 1892, the retailer was an outfitter of sporting and excursion goods. It sold shotguns, fishing rods, tents and outdoor gear. It catered to the rich and its products were priced accordingly. By contrast, today, Abercrombie and Fitch is known more as a clothing retailer, with a with a target market between the ages of 18 and twenty-something. The firm has come a long way from its origins. The transformation and reposition of A&F did not occur in a vacuum. The company struggle to maintain and grow its niche in the sporting and excursion goods area. In 1976, financial woes forced it to file for Chapter 11 bankruptcy protection.…

    • 1399 Words
    • 6 Pages
    Good Essays