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DEPARTMENT- BUSINESS ADMINISTRATION (MBA)
COURSE TITLE - MARKETING MANAGEMENT
COURSE CODE – MKT 501
LECTURER - DR. ABHIJIT GHOSH

PREPARED BY - GROUP G

NAME STUDENT ID EMAIL
DADA OMOLOLA ABIMBOLA 012313014087 [e-mail] FOYSAL AHMAD 012313095174 [e-mail] MAJDY AHMED

[e-mail]
MOHAMED HUSSEIN

[e-mail]
BASET AHMAD 012313094906 [e-mail] SANDEEP KHAN 012313094835 [e-mail] CONTENT

I. MARKETING STRATEGY
II. PRICING STRATEGY
III. TYPES OF PRICING STRATEGY –
SKIMMING PRICING STRATEGY
PENETRATING PRICING STRATEGY
IV. MARKET SEGMENTATION STRATEGY
V. PROMOTION STRATEGY
VI. REFERENCES.

MARKETING STRATEGY
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. A marketing strategy is composed of several interrelated components called the marketing mix: The Marketing mix consists of answers to a series of product and customer related questions.
At the heart of any business strategy is a marketing strategy. Businesses exist to deliver products that satisfy customers. Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. Developing a marketing strategy Marketing strategies serve as the fundamental underpinning of marketing plans

References: The Wall Street Journal, July 7, 1988, p.25. "The Salesman’s Role in Marketing," Psychology of Marketing Vol. 12 (Personnel Development Associates).