Assessment3
I declare that the work I am submitting for assessment contains no sections in copied in whole or part from any other source, unless it is explicitly identified by means of quotation mark or by means of wholly indented paragraphs. I declare that I have also acknowledged such quotations by providing detailed references in an approved format. I understand that unidentified and un-referenced copying both constitutes plagiarism which is an offence. I give my consent for my work being scanned by Turnitin formatively and summatively for the purposes of assessment.
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EDEXCEL HND Business (management)
Unit 4: Marketing Principles
Scenario
You are employed as a marketing consultant by a supermarket chain that wishes to expand operations from mainland Europe into the UK market. Their business model and image are similar to the UK supermarket chain, Tesco. Before they acquire sites in the UK, they want you to carry out an in depth study into marketing in Tesco. This will help them with their future business plans.
Most of the information you require will be available through the Tesco website. You should do additional research into news and financial reports about the chain, for example, there are several articles in the publication ‘Marketing Week’. It would be useful to visit a Tesco store to help with your research. Your research has been divided into different tasks to help you structure your assignment. The findings from tasks 1, 2 and 3 can be submitted in one report containing one introduction at the beginning and one conclusion at the end. The findings from tasks 4 can be presented in a class presentation and presentation slides need to be submitted.
LO1: The concept and process of marketing
Carry out appropriate research and produce the first section of your report explaining the concept and process of marketing in Tesco. You should ensure that this section includes an
Student Signature: Received:
Date: Date:
EDEXCEL HND Business (management)
Unit 4: Marketing Principles
Scenario
You are employed as a marketing consultant by a supermarket chain that wishes to expand operations from mainland Europe into the UK market. Their business model and image are similar to the UK supermarket chain, Tesco. Before they acquire sites in the UK, they want you to carry out an in depth study into marketing in Tesco. This will help them with their future business plans.
Most of the information you require will be available through the Tesco website. You should do additional research into news and financial reports about the chain, for example, there are several articles in the publication ‘Marketing Week’. It would be useful to visit a Tesco store to help with your research. Your research has been divided into different tasks to help you structure your assignment. The findings from tasks 1, 2 and 3 can be submitted in one report containing one introduction at the beginning and one conclusion at the end. The findings from tasks 4 can be presented in a class presentation and presentation slides need to be submitted.
LO1: The concept and process of marketing
Carry out appropriate research and produce the first section of your report explaining the concept and process of marketing in Tesco. You should ensure that this section includes an