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Assignement3
Carlos Mukanu

MKT500

June 13, 2013

Dr. Stephen R. Hiatt

Strayer University

Introduction

In today world, Fast food restaurant are either kiosks or elaborate quick service restaurants. The franchise operations have generated restaurant chains that offer standardized meals across the globe. On account of a low capital requirement and popularity of fast food, fast food restaurants and drive-through outlets are common throughout the world. Also known as sit-ins and upscale kiosks, these restaurants cater to the dry food demands of the younger generation, extremely tight adult work schedule and distinct ambiance preferences across the globe. Gaynor Borade (2012).

Tired of today Fast food restaurant reality in America, Mr. Carlos Mukanu had a brilliant idea of creating a casual Fast food restaurant “Le Palmier”. This is a service Restaurant that will responds to the universal desire for inexpensive and reliable food. With is freshly prepared, portable and ready on demand. This company will introduce a very diverses international menu with high volume process in a high speed to meet our customer demand.

Featuring a grill and fryer, the restaurant will be building a tone of confidence in the notion of the price and the coincidence with higher product quality. Le palmier will be a greater innovation in the fast food market in is originality of processing the food.

Our specialty will be a hot passe partout burger and Pita de Guru, a homemade sandwich and wrap originality of African cuisine with a little help of European ingredient.

Mission Statement

We will target parents who shuttle between work and home for major part of the day, a big number students and young teenager who would like to have some fresh and all natural food , with a vary variety of different culture cuisine.

Le palmier will be a restaurant with a food products and service company aimed at offering high-quality, moderately priced,



References: 1. Webster, Fredrick (1991) „Industrial Marketing Strategy“, Third Edition, John Wiley Sons 2 3. Kalafatis, Stavros & Cheston, Vicki (1997), „Normative Models and Practical Applications of Segmentation in Business Markets“, Industrial Marketing Management 26, Elsevier 4 5. Marketing Management: Strategies and Programs", Guiltinan et al., McGraw Hill/Irwin, 1996 |accessdate= requires |url= (help) 6 9. Bernstein, Jerold: "Use Suppliers Pricing Mistakes", Control, 2009. 10. Dolan, Robert J. and Simon, Hermann (1996). Power Pricing 11 12. Developing Business Strategies, David A. Acker, John Wiley and Sons, 1988 13 14. David Jobber, “principles and practices of marketing “, 4th edition (2004) 15 16. Rance Crain,”No mystery if the ad flops: Reality check was missing”, 2003 17

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