Restaurant Name:
JAMALEGRE RESTAURANT AND LOUNGE
Question
It was required to brainstorm and identify concepts for a restaurant or food service operation that we would like to own or run.
These questions will be answered further in the portfolio:
a) The location of the restaurant.
b) The history of the restaurant.
c) The overall theme of the restaurant and how appropriate it is for our market. Also what would encourage members of our market to find our theme compelling over all other competitors.
d) If the menu is covering a particular meal period or is it California Style.
e) The categories that we intend to present our food items and in what order.
Introduction
A restaurant prepares and serves food, drink and dessert to customers. Meals are generally served and eaten on premises. Restaurants vary greatly in appearance and offerings, including a wide variety of cuisines and service models.
JAMALAGRE RESTAURANT and LOUNGE is the name we have given our restaurant. The restaurant will serve different Jamaican cuisines with a Spanish twist. The location is in reach to everyone with well thought out parking for our customers. As for visibility, Jamalegre is in sight to the public and not in a hidden area that is out of reach, it is in a Plaza.
The history of our restaurant will take us back to when the Spanish were a part of the Jamaicans.
The overall theme of the restaurant is Jamaican- Spanish seeing that the dishes and the ambiance of the restaurant will give that Jamaican Spanish twist. The menu on the other hand will be in the form of a scroll which goes along with the theme, Jamaica back in the days using bamboo and sticks to make items. The menu will be an Al a carte menu which is a permanently printed list of food items that are offered and available at all times. This menu will allow