Assignment 1
DaSilva, C.M., Trkman, P. (2014). Business Model: What it is and what it is not, Journal of Long Range Planning 47 (2014), 379 – 389.
The misunderstanding and confusion about the term “business model” had happened over the years between experts and professors. The term and the type and strong physical makeup of it are easy to find in the assets perspective and in the exchange of financial aspects in this journal paper. To begin with, the journal emphasizes the role of the definition for managers as well as experts are extremely important in recent years. Much recent research, which have been done in this concept, take place to show the status and critical issues for redefining and developing it to achieve the sustainable value. The value of this article is reflected in the improvement of the understanding of “business model” with theoretical analysis and distinguish it from other definitions to reveal differences and the need of it through a clear and operational strategy. Secondly, I would like to mention Pets.com which is one of the first e-commerce company in the information age and uses as a typical example of the business terminology theory. That company was very successful in marketing and brought the brand awareness to large customers. However, the coin has two faces: the e-commerce business model was still a very new field with some companies that time because of the value of experience. Next, the next mistake led that the company plans untested assumptions or speculations. Of course, failure is inevitable from the misunderstanding and the misuse. From above, we realized the importance of the “business model” concept. One of the strong points with reference to this article is the provision and comparison some levels of criticality and analysis theories from researches, statistics and frameworks to show criticized aspects to compete the future opponents. This article also clarifies the terminology and the supplement for managers about a clear and practical
The misunderstanding and confusion about the term “business model” had happened over the years between experts and professors. The term and the type and strong physical makeup of it are easy to find in the assets perspective and in the exchange of financial aspects in this journal paper. To begin with, the journal emphasizes the role of the definition for managers as well as experts are extremely important in recent years. Much recent research, which have been done in this concept, take place to show the status and critical issues for redefining and developing it to achieve the sustainable value. The value of this article is reflected in the improvement of the understanding of “business model” with theoretical analysis and distinguish it from other definitions to reveal differences and the need of it through a clear and operational strategy. Secondly, I would like to mention Pets.com which is one of the first e-commerce company in the information age and uses as a typical example of the business terminology theory. That company was very successful in marketing and brought the brand awareness to large customers. However, the coin has two faces: the e-commerce business model was still a very new field with some companies that time because of the value of experience. Next, the next mistake led that the company plans untested assumptions or speculations. Of course, failure is inevitable from the misunderstanding and the misuse. From above, we realized the importance of the “business model” concept. One of the strong points with reference to this article is the provision and comparison some levels of criticality and analysis theories from researches, statistics and frameworks to show criticized aspects to compete the future opponents. This article also clarifies the terminology and the supplement for managers about a clear and practical