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Assignment on Mission Statement

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Assignment on Mission Statement
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Many companies formulate a Vision and Mission statement. Explain why companies follow such practices and how they can use them effectively. You will support your arguments through organizational examples to demonstrate how Mission and Vision statements are formulated and describing the programs implemented to support such practices.

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Executive summary................................................................................................................................4
Definition of Mission and vision statements..........................................................................5 Benefits of Mission statements and vision statements...........................................................7 Communicated and adopted by the staff:...........................................................................................7

Key Principles to Effective Internal Organizational Communications...........................................7

Mission and vision statement implemented through different programs.......................................7

Challenges and benefits of mission and vision statements in a constant climate change..............9
Conclusion............................................................................................................................................12References............................................................................................................................................13

Executive Summary

There is no company without mission and vision statements. In any organizations, mission and vision statement can affect thousands of individuals in various ways. Mission and vision statements are one of the most frequently used management tools. Organizations spend thousands of hours and dollars developing mission and vision statements and then more resources again on public relations to unfold them to their stakeholders.

Definition of Mission and



References: • Thill J. V., Courtland L. Bovee C.L. (2008) Excellence in Business Communication, (8th edn) Pearson International Edition. • • Blundel R, Ippolito K (2008),Effective Organisational Communication(3rd edn) FT Prentice Hall. • Susan M. Heathfield, Communication in Change Management. • http://www.sooperarticles.com/business-articles/management-articles/steps-involved-making-your-business-competitive-12778.html • http://www.hillandknowlton.co.uk/what/our-services/change-and-internal-communications • http://www.tecweb.orgeddevelhighsteps.html (2,228 words)

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