SUBMITTED TO:
SUBMITTED BY:
AOUJ NAQVI
CONTENTS: 1) Introduction 2) Meaning of Ethics in Management. 3) The Importance and Advantages of Good Business Ethics. 4) Relation between CSR and Business Process Management (BPM) 5) Linking Strategy and Social Responsibility 6) Introduction to the company. 7) Ethics of the company. 8) Iniatives by the company. 9) Milestones Achieved by ITC in CSR
INTRODUCTION
This assignment on the ‘Ethics of Management’ analyzes the aforementioned concept in the light of a century old company, ITC Ltd through a strategic lens.
First and foremost the topic has been explained and then by the means of the company and its business practices, the practicality of the concept has been shown. ITC Limited is a conglomerate with headquarters in Kolkata (India), having turnover of Rs.26, 259 crores, pretax profits Rs.6015 crores, has initiated a number of corporate social responsibility initiatives spread over 4 decades. Its market capitalization exceeds Rs. 100,000 crores. It started off as the Imperial Tobacco Company Ltd, A British owned company in Calcutta in 1910, as a single product company. It had successfully expanded its markets through market penetration & development and product development strategies and emerged as a leader in industry. After Independence the Government of India’s policies have put then Foreign Company in a disadvantageous position due to continuous hike in excise duties, the Foreign Exchange Regulation Act 1973 & regulatory pressure to reduce foreign ownership, etc .They changed name to India Tobacco Company ltd in 1970 and Indian share capital increased to 40% in 1974.the name changed to I.T.C Limited in line with their diversification strategies in view of changing environment. In 1975 they entered into Hotel business, followed by entry into paperboard business in 1977 ITC witnessed feverish strategic activities.