Attitude
Attitude:
An attitude is the psychological response to people, society, objects, events, occurrences and circumstances; to life itself.
Formation of our Attitude:
They formed by our judgments or evaluations of people, society, objects, events and occurences etc. based on our values and beliefs. These beliefs include our beliefs in our ourself and in life or our belief in the future. However our attitudes are not always dictated by our values and beliefs. Other factors in a given situation may influence our behavior. We can also have different attitudes towards the same thing depending on whom we are dealing with, the actual context of an exchange or an event or occurrence. For example, I may not enjoy Rap music, but I go to a rap concert because my daughter loves rap music and wants me to accompany her to a rap concert. So my non-appreciation of rap music did not influence my decision. They can also be ambivalent, that is you feel both positive and negative attitudes towards the same thing at the same time.
The different components of attitude formation
Attitudes, according to psychology, is a three component construct which is known as the ABC (Van Den Berg et al., 2006; Eagly and Chaiken, 1998)
A-is the affective, or emotional component that will influence our behavior, whether we feel good or bad or ambivalent.
B-is the typical behavioral tendency of a person
C-is the cognitive evaluation or belief of a person, based on what that person learnt from experience or observations.
Behavior:
The actions or reactions of a person or animal in response to external or internal stimuli; conduct; manners or deportment, especially good manners; general course of life; treatment of others; manner of action; the activity of an organism, especially as measurable for its effects; response to stimulus; the functioning, response or activity of an object or substance.
Kinds of Behavior:
Social Behavior: Behavior can be social in nature (for the good of the
An attitude is the psychological response to people, society, objects, events, occurrences and circumstances; to life itself.
Formation of our Attitude:
They formed by our judgments or evaluations of people, society, objects, events and occurences etc. based on our values and beliefs. These beliefs include our beliefs in our ourself and in life or our belief in the future. However our attitudes are not always dictated by our values and beliefs. Other factors in a given situation may influence our behavior. We can also have different attitudes towards the same thing depending on whom we are dealing with, the actual context of an exchange or an event or occurrence. For example, I may not enjoy Rap music, but I go to a rap concert because my daughter loves rap music and wants me to accompany her to a rap concert. So my non-appreciation of rap music did not influence my decision. They can also be ambivalent, that is you feel both positive and negative attitudes towards the same thing at the same time.
The different components of attitude formation
Attitudes, according to psychology, is a three component construct which is known as the ABC (Van Den Berg et al., 2006; Eagly and Chaiken, 1998)
A-is the affective, or emotional component that will influence our behavior, whether we feel good or bad or ambivalent.
B-is the typical behavioral tendency of a person
C-is the cognitive evaluation or belief of a person, based on what that person learnt from experience or observations.
Behavior:
The actions or reactions of a person or animal in response to external or internal stimuli; conduct; manners or deportment, especially good manners; general course of life; treatment of others; manner of action; the activity of an organism, especially as measurable for its effects; response to stimulus; the functioning, response or activity of an object or substance.
Kinds of Behavior:
Social Behavior: Behavior can be social in nature (for the good of the