Attitude of Indian Consumers Towards Online Shopping
ATTITUDE OF INDIAN CONSUMER TOWARDS ONLINE SHOPPING
A Project Presented to
University Business School,
Panjab University
CERTIFICATE
This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur, student of MBA Marketing, under my guidance.
I confirm that this Report truly represents her work. This work is not a replication of work done previously by any other person and has not been submitted elsewhere for evaluation.
……………………………………
Professor Tejinder Pal
University Business School
Panjab University
Chandigarh
ACKNOWLEDGEMENT
I avail this opportunity to express my profound sense of sincere and deep gratitude to many people who are responsible for the knowledge and experience I have gained during the project work.
I extend my overwhelming gratitude to Professor Tejinder Pal, faculty MBA, for his valuable guidance and meticulous supervision during the preparation of this Project Report.
My hearty and inevitable thanks to all the respondents who helped me to bring out the project in a successful manner. I would also like to extend my gratitude towards my parents, faculties and friends who extended their wholehearted support towards the successful completion of this Project Work.
Bandeep Kaur
MBA Marketing, 4th Sem
Date: 30/3/2011
EXECUTIVE SUMMARY
The usage of internet in India is 6.9% (ITU, 2010) of the total population. This is getting increased day by day as the costs of computers are decreasing and net penetration is increasing. The cost of internet usage is also getting lower, with good competition among the providers. Wi-Fi & Wimax is also getting tested in Bangalore and other cities in India. This will increase the usage as it goes more on wireless internet.
It was never thought that Indians would go in for e-shopping in such a big way. Ticketing, travel bookings and even books and movies seem fine to buy online. Knowing
A Project Presented to
University Business School,
Panjab University
CERTIFICATE
This is to certify that the Report entitled “Attitude of Indian Consumers towards Online Shopping” has been made for the partial fulfillment of the Marketing course by Bandeep Kaur, student of MBA Marketing, under my guidance.
I confirm that this Report truly represents her work. This work is not a replication of work done previously by any other person and has not been submitted elsewhere for evaluation.
……………………………………
Professor Tejinder Pal
University Business School
Panjab University
Chandigarh
ACKNOWLEDGEMENT
I avail this opportunity to express my profound sense of sincere and deep gratitude to many people who are responsible for the knowledge and experience I have gained during the project work.
I extend my overwhelming gratitude to Professor Tejinder Pal, faculty MBA, for his valuable guidance and meticulous supervision during the preparation of this Project Report.
My hearty and inevitable thanks to all the respondents who helped me to bring out the project in a successful manner. I would also like to extend my gratitude towards my parents, faculties and friends who extended their wholehearted support towards the successful completion of this Project Work.
Bandeep Kaur
MBA Marketing, 4th Sem
Date: 30/3/2011
EXECUTIVE SUMMARY
The usage of internet in India is 6.9% (ITU, 2010) of the total population. This is getting increased day by day as the costs of computers are decreasing and net penetration is increasing. The cost of internet usage is also getting lower, with good competition among the providers. Wi-Fi & Wimax is also getting tested in Bangalore and other cities in India. This will increase the usage as it goes more on wireless internet.
It was never thought that Indians would go in for e-shopping in such a big way. Ticketing, travel bookings and even books and movies seem fine to buy online. Knowing