Consumer Behaviour on Laptops
CONSUMERS’ buying BEHAVIOUR IN PURCHASE OF laptop
Table of Contents ACKNOWLEDGEMENT 4 ABSTRACT 5 INTRODUCTION 6 BACKGROUND 8 What is the Consumer Behavior Report? 9 What is the Portable Laptop Trends Report? 9 Future Laptop Trends 9 CONSUMER BEHAVIOR REPORT 10 RESEARCH METHODOLOGY 10 Data Collection 10 Questionnaire Design and Measures of Constructs 11 DATA ANALYSIS and RESULTS 12 Demographic Profile of the Respondents 12 Brand Usage Profile of the Respondents 12 The Features Influencing Consumers’ Laptop Purchase Decisions 15 CONCLUSIONS 20 REFERENCES 22
ACKNOWLEDGEMENT
I hereby convey my deep acknowledgement to all those who made it possible for me to complete this project, by extending their support and continuous co-operation.
I would like to acknowledge the consistent encouragement extended by Dr. Kamal Ghosh Ray, Director and Dr. Ch.S.Durga Prasad, Dean-Academic Planning of Vignana Jyothi Institute of Management.
My sincere gratitude to A.Ramesh Associate Professor whose constant guidance, efforts, heartfelt support, suggestions and consideration helped me in the successful completion of this project.
Finally, I would like to thank my friends Mr. Sreedhar, Dhruwa Institute Of Management, Hyderabad. Mr.Ravi Kumar, University of Hyderabad, Hyderabad, Mr. Sharath Chandra, Vignana Jyothi Institute Of Management, Hyderabad Delhi and my VJIM batch mates without whom this dissertation work would not have been successfully completed.
ABSTRACT
A customer is anyone makes regular purchases from a company or a store, while a consumer is one who makes any transactional decisions of economic nature including buying of goods and services. Consumer can be both personal consumer who buy for his or her own person and family consumption and organizational consumer which could include nongovernmental organization, political groups, companies and
Table of Contents ACKNOWLEDGEMENT 4 ABSTRACT 5 INTRODUCTION 6 BACKGROUND 8 What is the Consumer Behavior Report? 9 What is the Portable Laptop Trends Report? 9 Future Laptop Trends 9 CONSUMER BEHAVIOR REPORT 10 RESEARCH METHODOLOGY 10 Data Collection 10 Questionnaire Design and Measures of Constructs 11 DATA ANALYSIS and RESULTS 12 Demographic Profile of the Respondents 12 Brand Usage Profile of the Respondents 12 The Features Influencing Consumers’ Laptop Purchase Decisions 15 CONCLUSIONS 20 REFERENCES 22
ACKNOWLEDGEMENT
I hereby convey my deep acknowledgement to all those who made it possible for me to complete this project, by extending their support and continuous co-operation.
I would like to acknowledge the consistent encouragement extended by Dr. Kamal Ghosh Ray, Director and Dr. Ch.S.Durga Prasad, Dean-Academic Planning of Vignana Jyothi Institute of Management.
My sincere gratitude to A.Ramesh Associate Professor whose constant guidance, efforts, heartfelt support, suggestions and consideration helped me in the successful completion of this project.
Finally, I would like to thank my friends Mr. Sreedhar, Dhruwa Institute Of Management, Hyderabad. Mr.Ravi Kumar, University of Hyderabad, Hyderabad, Mr. Sharath Chandra, Vignana Jyothi Institute Of Management, Hyderabad Delhi and my VJIM batch mates without whom this dissertation work would not have been successfully completed.
ABSTRACT
A customer is anyone makes regular purchases from a company or a store, while a consumer is one who makes any transactional decisions of economic nature including buying of goods and services. Consumer can be both personal consumer who buy for his or her own person and family consumption and organizational consumer which could include nongovernmental organization, political groups, companies and
References: 1)http://www.consumermate.com/survey-report-on-consumer-buying-behavior-on-electronic-products.html 2)http://www.google.co.in/#hl=en&biw=1345&bih=583&q=consumer+buying+behavior+on+purchase+of+laptop&aq=f&aqi=&aql=&oq=&gs_rfai=&fp=73a526cd30607c24 3) http://www.learnmarketing.net/consumer.htm 4) http://www.scribd.com/doc/28726420/Consumer-Buying-Behaviour-on-Electronic-Products 5) https://mr.pricegrabber.com/March_CBR_Portable_Laptop_Trends_v9_FINAL.pdf 6) http://www.udel.edu/alex/chapt6.html 7) www.pricegrabber.com