Augusta and Ncwo

Introduction This report analyses the case study about “Augusta National Golf Club and NCWO battle for admitting female membership”. Mainly, this report will examine and identify the communication traits and flaws that can be found in this case study and will provide solutions and what should be done rather than taking a stand on who is right and wrong. Therefore, all the communications between Augusta’s Chairman, Mr. Johnson, NCWO’s Chairwoman, Ms. Burk, the CEOs of Sponsor companies, the Augusta members and the media were researched and studied. Furthermore, this report mainly uses secondary data such as newspaper articles and journals to support the arguments and ideas. Moreover, the core purposes of this report is to evaluate the interactions and point out some communication management factors and flaws from this dispute, set it as an example and provide solutions to be improved in the future business communication.

Main body

Augusta, the private golf club

Augusta is the private golf club which its culture and membership are mainly reflected on its prestige and exclusiveness. Moreover, members of Augusta join the club to satisfy mutual interests and to fulfil the social needs and the need for self-esteem such as being a part of the highly regarded golf club in the country. Because it is a private club, it holds its legal rights to choose its own members. (Peraino, 2002). Furthermore, the club clearly specified the club (team) norms (obligation, preference and prohibition) such as “members are required to sign an agreement not to speak about the club” and have to withhold the membership information to the outsiders. (Saporito). Therefore, Augusta organizational control can be identified as a bureaucratic control system where the Chairman, Mr. Johnson has the ultimate power to dominate the club’s affairs.

NCWO

On the other hand, the NCWO’s sole purpose is to promote women rights and members join the committee to achieve security and satisfy