B122 TMA01 Macro environment

TMA01
B122
An introduction to retail management and marketing
Mathew Dean
PI: C8594876

Tesco:
Macro-environmental forces analysis report

Contents Page

Pages

Executive summary………………………………………………………………………3

Part 1
a) Retail business and the sector it operates……………………………………3

b) PEEST
i. Political………………………………………………........................... 4

ii. Economic………………………………………………………………. 4

iii. Ecological/physical……………………………………………………. 4

iv. Social/cultural…...…………………………………………………….. 4-5

v. Technological…………………………………………………………. 5 c) Macro-environmental force- Technology
i. Workforce……………………………………………………………... 5

ii. Customers……………………………………………………………... 5

iii. Store(s)………………………………………………………………… 6

Part 2 Brief summary of TGF assessed activity 2: ethical consumer…………… 6

REPORT: TESCO

Prepared by: Mathew Dean

Executive summary

In this report I will give my analysis of Tesco. I will explain the retail business and the sector which it operates in, I shall also explain PEEST – (Political, Economic, Ecological, Social and Technological) and the impact these macro-environmental factors may have on the business. I will discuss the working hours law (Political), the horsemeat scandal (Economical), saving the rainforest (Ecological), back to school stock (Social) and also the modern systems used within the stores (Technological). I will then give examples of how the economical forces influence the businesses workforce, customers and its stores.

Word count - 102

Part 1

a) Retail business and the sector it operates

Tesco has over 3300 stores in the UK, it is one of the largest multinational grocery stores that also sells a huge selection of other merchandise ranging from clothing, toys, electrical, entertainment, finance, insurance and fuel. It operates within the private sector and is a Public Limited Company