B2B Report
EXECUTIVE SUMMARY The report will firstly analyze the external audit of Processed Food & Food Service and Confectionery & Bakery industries, which consist of two parts – market analysis and customer analysis. From these two parts, the opportunities and threats of the suppliers in these industries, especially DKSH, will be outlined.
In the market analysis, business environment, the market and competitors will be examined respectively. Particularly, the opportunities about the increase in demand or a good signal of industrial development will be explained in social factors, economic factors and industry part; these factors will give general information about Vietnam young population and their Western culture receptivity, which will easily increase the demand in such industry. On the other hand, legal factor will threaten DKSH due to the strict requirement in canned food industry that the firm needs to take caution in order to adapt to new regulation; while the economic factors once again strengthen the opportunity from social factors due to the increase in GDP growth and income. However, the inflation rate should also be considered because it could cause the inconstant demand and be difficult to forecast future demand in the future. The market part also gives some general information about the size based on the value of packaged food industry around US$12.3 billion in 2011 with the prediction of 4.2% growth rate in next two years, which promises the development of these two clusters in the near future.
Secondly, customer analysis is divided into two main features, which are current customers and potential customers. In current customer analysis, the report will give the information about each cluster’s market share of the top companies holding the highest percentage; Masan in sauce market, Acecook in instant noodles market, and Kinh Do in confectionery & bakery market. Then, more details information about these current customers will be examined in
In the market analysis, business environment, the market and competitors will be examined respectively. Particularly, the opportunities about the increase in demand or a good signal of industrial development will be explained in social factors, economic factors and industry part; these factors will give general information about Vietnam young population and their Western culture receptivity, which will easily increase the demand in such industry. On the other hand, legal factor will threaten DKSH due to the strict requirement in canned food industry that the firm needs to take caution in order to adapt to new regulation; while the economic factors once again strengthen the opportunity from social factors due to the increase in GDP growth and income. However, the inflation rate should also be considered because it could cause the inconstant demand and be difficult to forecast future demand in the future. The market part also gives some general information about the size based on the value of packaged food industry around US$12.3 billion in 2011 with the prediction of 4.2% growth rate in next two years, which promises the development of these two clusters in the near future.
Secondly, customer analysis is divided into two main features, which are current customers and potential customers. In current customer analysis, the report will give the information about each cluster’s market share of the top companies holding the highest percentage; Masan in sauce market, Acecook in instant noodles market, and Kinh Do in confectionery & bakery market. Then, more details information about these current customers will be examined in