BA 2196 F14 Syllabus
BA 2196: Business Communications – Syllabus Fall 2014
Section 402 – Thursdays from 5:30pm to 8:00pm in TUCC610
Instructor:
Email:
Office Hours:
Dave Malter david.malter@temple.edu By Appointment Only
Course Objective: You’ll learn immediately useful and relevant business communication skills, with a focus on the following: Effective tools to ‘edit’ your own writing: ways to write clearly, concisely, and correctly
Best strategies for targeting a business, ‘results-oriented’ audience in business documents, websites, and correspondence Best strategies to enhance your presentation skills
Best strategies to enhance critical thinking and analytical skills — the engines of good writing
The Fox School understands that our graduates must meet the highest standards in these skills, and this course will be a demanding one. Be prepared.
Course Description: Business Communications is a writing-intensive workplace-oriented course designed to help students develop and refine the oral, written, and analytical skills necessary to communicate effectively in professional settings. Students will learn to effectively edit their own writing, understand how businesses communicate to an audience, and enhance their presentation and persuasive skills. Teaching method is small group discussion and workshop. NOTE: This course counts toward the university requirement that students complete two writing-intensive courses in their major, and it also counts as a lower level Business Core Course. Students who take this course to fill either requirement, need a C- or better for the class to count towards graduation.
Grade Breakdown: We will be working on a 1000 point scale:
SWOT Assignment
SWOT Presentation
Writing Assignment #1: Cover Letter
Writing Assignment #2: Analysis of an Annual Report (Draft)
Writing Assignment #2: Analysis of an Annual Report (Final)
Crisis Presentation
Writing Assignment #3: Analysis of Crisis Response (Draft thesis & body paragraph)
Writing Assignment #3:
Section 402 – Thursdays from 5:30pm to 8:00pm in TUCC610
Instructor:
Email:
Office Hours:
Dave Malter david.malter@temple.edu By Appointment Only
Course Objective: You’ll learn immediately useful and relevant business communication skills, with a focus on the following: Effective tools to ‘edit’ your own writing: ways to write clearly, concisely, and correctly
Best strategies for targeting a business, ‘results-oriented’ audience in business documents, websites, and correspondence Best strategies to enhance your presentation skills
Best strategies to enhance critical thinking and analytical skills — the engines of good writing
The Fox School understands that our graduates must meet the highest standards in these skills, and this course will be a demanding one. Be prepared.
Course Description: Business Communications is a writing-intensive workplace-oriented course designed to help students develop and refine the oral, written, and analytical skills necessary to communicate effectively in professional settings. Students will learn to effectively edit their own writing, understand how businesses communicate to an audience, and enhance their presentation and persuasive skills. Teaching method is small group discussion and workshop. NOTE: This course counts toward the university requirement that students complete two writing-intensive courses in their major, and it also counts as a lower level Business Core Course. Students who take this course to fill either requirement, need a C- or better for the class to count towards graduation.
Grade Breakdown: We will be working on a 1000 point scale:
SWOT Assignment
SWOT Presentation
Writing Assignment #1: Cover Letter
Writing Assignment #2: Analysis of an Annual Report (Draft)
Writing Assignment #2: Analysis of an Annual Report (Final)
Crisis Presentation
Writing Assignment #3: Analysis of Crisis Response (Draft thesis & body paragraph)
Writing Assignment #3: