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Baby Boomers In America

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Baby Boomers In America
The show Baby Boomers in America is basically an infomercial that airs on the Lifetime Network once a week for thirty minutes, and it is entirely geared towards the baby boomer population. During that time, the host (Morgan Fairchild) discusses specific topics that are related to both the physical and cognitive changes that occur during middle adulthood. Each topic features a product or service that is available for purchase and is relevant to the developments that occur during middle adulthood and the challenges they may cause the target audience in an effort to empower the baby boomer consumers. This show explores each of the areas that is described in our book (health, intelligence, work, etc.): for example there are episodes on staying …show more content…
Even though there are many physical changes during this time, there are other factors that come into play in order for a middle adult to have a satisfying sex life during this period of their life. "This generation has desires to fulfill and wealth to dispose of" and that is exactly what this site intends to capitalize on (Coleman, Hladikova & Savelyeva, 2006). Even though there may be a loss of sexual desire during this stage, men and women both are seeking meaningful companionship; whether there is a sexual component or not, they still want some form of intimacy. This site is specifically geared to individuals over 50 years of age, and it's claim to fame is to help them escape social isolation and loneliness that they may be facing either through romance, friendship or any type of relationship in between. The companionship that they find may also lead to new learning abilities in this stage of adulthood because new relationships may spark new interests and a motivation to learn new things. Another piece of advertising used here is that the Stitch "community" has been built by their members, which means that the activities, discussions and events are basically created and ran by baby boomers. In this advertisement, we can see that the couple is in middle adulthood, and that they are clearly enjoying each other's company while on a trip …show more content…
J., Hladikova, M., & Savelyeva, M. (2006). The baby boomer market. Journal of Targeting, Measurement and Analysis for Marketing, 14(3), 191.

Companionship, dating, activities & travel for anyone over 50. (n.d.). Retrieved from https:// www.stitch.net/

Generation, baby boomers in america hosted by Morgan Fairchild. (n.d.). Retrieved from http:// www.babyboomersinamerica.com/index.htm

Home care your family will love. (n.d.). Retrieved from https://www.joinhonor.com/

Jitterbug smart our best smartphone for seniors greatcall. (n.d.) Retreived from https:// www.greatcall.com/phones/jitterbug-smart-smartphone-for-seniors

Loroz, P. S., & Helgeson, J. G. (2013). Boomers and their babies: An exploratory study comparing psychological profiles and advertising appeal effectiveness across two generations. Journal of Marketing Theory and Practice, 21(3), 289-306. doi:10.2753/ MTP1069-6679210304

Williamson, T. (2008). Baby boomers in transition. Working with Older People, 12(3), 15-18. doi:
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