Banglalink is the latest addition to the GSM family of OTH. Naguib Sawiris, Chairman and CEO of OTH, announced the acquisition of Sheba Telecom (Pvt.) Limited with a cost of US$60m in September of 2004.
The company aims to make a difference in the lives of the people. Its vision is to
“Understand people's needs best and thus create and deliver appropriate communication services to improve people's life and make it easier”. Their mission is, therefore, to reduce the total cost of ownership of buying and using a mobile phone. Moreover, to achieve this vision, the company has established some values that it tries to instill in its employees. They want their employees, and the company as a result, to be straight forward, reliable, innovative and, above all, passionate.
As Sheba Telecom, the worst performing network operator in the industry, the company had only 30,000 subscribers. To dispel this image, OTH had re-branded Sheba as
Banglalink™ in an attempt to give it a completely new image.
While Banglalink started out quite small, it has increased its coverage from 9 to 23 districts in just over three months. The company is vigorously working till date to provide mobile communication coverage to all the 61 districts of the country. Moreover, recently on August 19 the company had a huge celebration for reaching 10 million subscribers.
Departments of Banglalink
There are approximately eight functional departments in the organization.
1. Sales Department 2. Marketing Department 3. Customer Care Department 4. Human Resources Department 5. IT & Billing Department 6. Technical Department 7. Administration Department 8. Finance Department
Sales Department
One of the most important links in the chain, the sales department is responsible for all the sales activities of the organization. Arif Malik is the director of the sales department. It is divided into four divisions:
Direct Sales, (Kazi