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Bata Industry Analysis

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Bata Industry Analysis
Introduction

Since 1942 Bata Pakistan has been offering its services to its valued customers by offer quality products. It was incorporated in Pakistan as Bata Shoe Company (Pakistan) Limited in 1951 and went public to become Bata Pakistan Limited in the year 1979. Since its inception, the company has not only maintained a good reputation of manufacturing high quality footwear for all segments. Bata Pakistan is serving its valued customers through a strong retail network comprising of more than 400 retail outlets, 467 registered wholesale dealers, 13 wholesale depots, 28 wholesale distributors and 41 disposable wholesale franchises across the country. Bata has always been the market leader and in order to maintain its leadership it has invested millions of rupees in updating its systems and equipment during the last few years. This will enable the company to expand, modernize and develop its operations and in the process provide additional employment opportunities. Bata the market leader is well equipped to cater the customer 's demands and to meet future challenges.

Literature review

In this report we have discussed the financial statements and reports of the multinational company of BATA. As in the introduction we have seen the brief history and its position in the market. Further we have analyzed the SWOT ANALYSIS of the organization of the Bata briefly in which strengths; weaknesses; opportunities and threats of the organization have been briefly analyzed. To strengthen the influence of this report we have also analyzed the PEST ANALYSIS of the company through which we measured the performance and market value of the company in immense way. Ratio analysis of the company BATA have also been done to see the financial position of the company whether it is in pace or not to measure this in the report and make easy to understand the report for the readers we have also mentioned the types of the ratios and how we have measured them. Latest reports of the



References: http://blog.batapk.com/bataweb/about.php http://www.bata.pk/data/files/en_PK/documents/Bata%20Financials%202010.pdf

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