Be Assignment 2
Executive Summary
The report below is about Trung Nguyen and its market in Vietnam and UK. Basically, the report solves some main problems:
- Explain how market structures in the above case study deviate from the model of perfect competition
- Use a range of examples to illustrate the relationship between market forces and Trung Nguyen Coffee responses
- Explain the behaviour and competitive strategies employed by Trung Nguyen Coffee and discuss the role of the competition commission and regulatory bodies
- Discuss the importance of international trade, economic integration and global markets to Trung Nguyen Coffee
- Analyse the impact of two policies of the European Union on Trung Nguyen Coffee
- Explain the economic implications for the UK of entry into EMU
Introduction
Trung Nguyen Corporation was established in 1996 by four young entrepreneurs with a vision of creating a famous coffee trademark, established Trung Nguyen Coffee Company and introduced the authentic Vietnamese coffee to the world. In 1998, Trung Nguyen's slogan appeared in all the opulent streets of Saigon. People were amazed with the new coffee lifestyle that Trung Nguyen introduced and were captivated by the rich, authentic Vietnamese coffee it offered. Enthusiasm and the quick acceptance by consumers created a "Trung Nguyen phenomenon" in this vibrant and competitive city.
Two years later, Trung Nguyen appeared in all of South West Provinces. Can Tho branch was set up and established Trung Nguyen development in the most immense and fertile delta in Vietnam. Trung Nguyen was launched in Hanoi and established a significant development of Trung Nguyen Coffee in Vietnam. Then, it continuously opened more branches in different provinces and cities of Vietnam, Singapore, Thailand and Cambodia. In 2003, G7 instant coffee was launched in a grand event, dubbed as "G7 Instant Coffee Festival", held at the Independent House on November 23, 2003 with
The report below is about Trung Nguyen and its market in Vietnam and UK. Basically, the report solves some main problems:
- Explain how market structures in the above case study deviate from the model of perfect competition
- Use a range of examples to illustrate the relationship between market forces and Trung Nguyen Coffee responses
- Explain the behaviour and competitive strategies employed by Trung Nguyen Coffee and discuss the role of the competition commission and regulatory bodies
- Discuss the importance of international trade, economic integration and global markets to Trung Nguyen Coffee
- Analyse the impact of two policies of the European Union on Trung Nguyen Coffee
- Explain the economic implications for the UK of entry into EMU
Introduction
Trung Nguyen Corporation was established in 1996 by four young entrepreneurs with a vision of creating a famous coffee trademark, established Trung Nguyen Coffee Company and introduced the authentic Vietnamese coffee to the world. In 1998, Trung Nguyen's slogan appeared in all the opulent streets of Saigon. People were amazed with the new coffee lifestyle that Trung Nguyen introduced and were captivated by the rich, authentic Vietnamese coffee it offered. Enthusiasm and the quick acceptance by consumers created a "Trung Nguyen phenomenon" in this vibrant and competitive city.
Two years later, Trung Nguyen appeared in all of South West Provinces. Can Tho branch was set up and established Trung Nguyen development in the most immense and fertile delta in Vietnam. Trung Nguyen was launched in Hanoi and established a significant development of Trung Nguyen Coffee in Vietnam. Then, it continuously opened more branches in different provinces and cities of Vietnam, Singapore, Thailand and Cambodia. In 2003, G7 instant coffee was launched in a grand event, dubbed as "G7 Instant Coffee Festival", held at the Independent House on November 23, 2003 with