Ben And Jerry's Ice Cream Mission Statement

“We strive to make the best possible ice cream in the best possible way,” is the mission statement for widely known, Ben & Jerry’s ice cream. The founders, Ben Cohan and Jerry Greenfield, began with a five dollar class and now they are currently the fifth top selling brand and known around the world. It all started in March of 1951 in one hospital where two future entrepreneurs would emerge. Jerry Greenfield was born on March 14, 1951. Some may call it just a coincidence, while others may call it fate, but four days later Ben Cohan was born on March 18, 1951. Ben and Jerry both being born and growing up in Brooklyn, New York didn’t meet until seventh grade at Merrick Avenue Junior High School. After that they attended the same high school, Calhoun High School, until they parted ways for college. Ben studied at Colgate University in Hamilton, New York for two years before dropping out and switching to Skidmore College until 1974. Likewise Jerry also attended college at Oberlin to study pre-med. After
Neither one had any knowledge of how to set up this business they took a five dollar course offered by Pennsylvania State University. Ben and Jerry both passed the class with A’s and took twelve thousand dollars to open their first shop. On May 5, 1978, at the ages of twenty-seven, Ben & Jerry’s was officially opened in a restored gas station located in Burlington, Vermont. Jerry was in charge of developing the flavors and making the ice cream compared to Ben who was the taste tester and handled the business side of it all. The twelve originating flavors were a favorable outcome leading to a growing demand of ice cream. To meet this demand, Ben and Jerry began delivering in their vehicles to be sold in grocery stores. In addition to that, the first franchise was opened in Shelburne, Vermont in 1981, followed by a new store location on Cherry Street in Burlington the following