The father of 'white revolution' Dr Verghese Kurien, who transformed India from a milk-deficient country to the world's largest milk producer is the founder of Amul. An icon of the sorts of modern India, the utterly butterly deliciously witty, Amul Girl is an integral part of the Amul campaign,The girl, wearing a polka-dot frock, famous for poking fun at national events and personalities, first made an appearance in 1967.
Amul advertisements are among the best ad campaigns in India. Entertaining and captivating, these ads have made lasting impressions since decades. The Amul advertisement journey began in 1966, when the company approached Sylvester DaCunha to design a new ad campaign for Amul Butter. He designed an ad campaign with a series of smart and witty topical ads, which became a huge hit. Manish Jhaveri has been writing the scripts for these hoardings since 1995.
There are many reasons why the Amul ad fans are only increasing over the years. Firstly, there are so many critical aspects to the print ads and hoardings that get people wanting more year after year. Secondly, from children to grandparents everyone can connect to the ads and I believe it is extremely important to build a brand- customer relationship. Amul does his particularly well. Lastly, it covers the most talked about and ‘happening’ issues – from politics to Bollywood, sports, of the country and the world in the most humorous way with the products so well placed between it all.
Here are some of the Amul Ads over the years:
1. This is one of the