Introduction
Best Buy Co., Inc. is a public limited company whose stocks are listed in the New York stock exchange. It is a specialty retailer of consumer electronics in United States which accounts for about twenty percent of domestic market retail business in technology based items. It has store in 24 different locations in United States (USSEC, 2011). Apart from its operations in USA, it also carries out its operations in Mexico, Turkey and United Kingdom etc. (Boyle, 2006). As of 2010, company along with its various subsidiaries operates more than one thousand and fifty stores only in domestic markets (USSEC, 2011). It is a private listed company. The stocks of the company are listed in the New York Stock Exchange under the symbol BBY. The company was ranked as a company of the year by Forbes (Tatge, 2006). It was also ranked as a ³specialty retailer of the decade´ (DSN, 2001). It is currently ranked at number 45 in the Fortune 1000 companies list (One Source, 2011). It is among the primary retailers of electronic goods in the United States. During the first quarter of the fiscal year 2011, it has earned revenues over six hundred million (Best Buy, 2011). SWOT Analysis SWOT Matrix The SWOT analysis of Best Buy Co. Inc. is as follows: Strengths y y Market position Networking y y Weaknesses Limited suppliers Lawsuits
y y
Profitable growth in stores business Alliance
y
Limited geographic concentration
Opportunities y y y Acquisitions Expansions Expanding the product lines y y y
Threats Competition slow sales curve increased rental prices
Strengths Best Buy Co. Inc. is the largest consumer electronic goods retailer in USA and accounts for around twenty percent of the market share in the country. The company enjoys unique market position and it was ranked at number forty five in the Fortune global 1000 companies as of 2010 (one source, 2011). The company outlets are present in numerous states of
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