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Best Practice Companies: Training in the Airline Industry

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Best Practice Companies: Training in the Airline Industry
Best Practice Companies: Training in the Airline Industry
Introduction:
After September 11th, there was a great deal of turmoil in the airline industry as a tremendous amount of money was needed to be allocated toward other things such as security enhancements. As a result, most airlines cut back costs in other departments, especially in the department of training. However, some airlines deemed training their employees effectively to be pertinent to their development, and thus decided to enhance their training programs to provide a more long term benefit. This is part of what contributed to the title of a “best practice company” for many of these airlines. They recognized training as not only a fundamental part of human resource management but also for their growth and reputation. Training offers a way of developing skills, enhancing productivity and quality of work, and building worker loyalty to the firm, and most importantly, increasing individual and organizational performance to achieve business results. Training is widely accepted as an employee benefit and a method of improving employee morale, and enhancing employee skills has become a business imperative. Increasingly, managers and leaders realize that the key to business growth and success is through developing the skills and knowledge of its workforce. The best practice companies we observed included Southwest Airlines, Jetblue, British Airways, Singapore Airlines, and Virgin Atlantic Airways; all of which have made it on the Fortune 500 list of “Most admired Companies”. We came to the conclusion that these five airlines can be seen as best practice companies in the field of training, due to their dedication in providing high quality training, their innovative training tactics, and their emphasis on training in customer service.
Dedication To Providing High Quality Training as a Means to Being a Best Practice Company:
The superior quality of training is something in which these airlines take a great



Cited: Sosbe, Tim. Mike Barger: Training Takes Flight . Feb. 2004. JetBlue Airways Corp Neeleman Beats the Competition. New Jersey: Literary Productions, 2004. Swigonski, Mark Branson, Richard. Losing My Virginity. London Virgin Publishing, Ltd. Great Britain, London, 1998. Jackson, Tim Publishing. Great Britain, London, 1996. “Simulative Products: Simulation Products for Aviation Training.” April 08, 2008. http://www.cae.com/www2004/Products_and_Services/Simulation_Products/index Fung, Mei Lin. "Customer Experience Training." GCCRM. 2006. GCCRM. 1 Apr. 2008 Singapore Airlines (SIA). 2006. Warwick. 29 Mar. 2008 <http://www2.warwick.ac.uk/fac/soc/wbs/subjects/om/teaching/service/sia06.pdf>.

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