Biba Case Study

The research talks about launching of new product line of Brand “BIBA”. So, to launch a new product line, firstly, the research is conducted to analyze the market value of the brand in comparison to other competitors. Secondly, research would be done related to the new product line, to see whether the launch of a new product would be successful or not, so this would require customer feedback about the brand and how they perceive the brand to be and to know about the goodwill created by the brand in the market. The launch of a new product is in accordance to the existing products in the brand so that the new product line could compliment the already existing range and so the customers can find related products at the same place.
In this research SWOT analysis is conducted to
In Accessories BIBA only deals in potli bags and purses in India as well as Internationally. So, launching JWELLERY range in accessories (jhumkas/earrings, neckpieces, rings, bangles/bracelets) would be a success as people demand for ethnic jewellery along with ethnic attire and the addition of this range would help people find all the items under one roof or one store. Also it is one of the trusted and prestigious brand and it’s easy for them to improvise their market in India.

MeenaBindra created the BIBA brand in the year 1988 from her Delhi home. Today, it is leading the market in its affordable occasion wear. KishorBiyani Future Ventures invested in 2007 in BIBA Apparels, the Delhi-based women’s ethnic wear brand was doing sales of Rs.30 crore.
While Future exited in 2013, Biba’s revenues had grown to more than Rs three hundred crore; and new investors—Warburg Pincus and Faering Capital—spent nearly the same amount to buy out future’s 25.eight percentage stake. This deal valued the clothing-maker at approximately Rs 1,000