Bill and Melinda Gates Foundation
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OETOMO RAHARDJO 90120120003
INDUSTRY DESCRIPTION
Non-profit Organizations exists for focusing and promoting public benefits or educational or charitable reasons, from whose shareholders or trustees do not benefit financially. Generally, large non-profit organization receive important revenue from the services they provide. The money they received is used for its own expense, operations, and programs on their mission.
Non-profit organizations generally fall into one of these general categories of activities:
The structure of non-profit organization will depend on the amount of human and financial resources that are available. A world-wide well-known non-profit organization such as Red Cross ,World Vision and World Health Organization may have formal structure, plenty volunteers and fundraising resources they need for rasing charity funds and fulfilling their mission. However, some non profit organization may often enjoy alliances with other organizations or commercial business as it may offers benefits to both organizations in which charitable giving is facilitated.
A result of the increasing competition for funding and to earn money to fulfil their mission, Non-profit organizations have adopt business-like techniques. Marketing has been adopted by non-profit organizations as one of many operational areas in which consumer-centered or market-oriented philosophy have been applied since the work of non-profit organization is to maintain their services which typically not provided by the government or profit sector. The marketing concept may embrace what they actually wants and needs from the donor or customer on the mission.
COMPANY/ORGANIZATION PROFILE - Bill and Melinda Gates Foundation
Founded in 1994, B&MGF or the Gates foundation is the largest transparently operated private foundation in the world which its office