Bitstream Case
Bitstream Case Analysis | | | | | | | |
Submitted by
Group 4, Section D
Members
Anjel Joseph
Chinmay Nahar
Kishlai Kumar
Rashmi Shukla
Ravi Maheshwari
Udit Bokaria
Submitted by
Group 4, Section D
Members
Anjel Joseph
Chinmay Nahar
Kishlai Kumar
Rashmi Shukla
Ravi Maheshwari
Udit Bokaria
CASE BACKGROUND
\\ Bitstream // * Founded in 1981 * Initially created as a company that would digitized type fonts for display screens and printers. * By 1992, revenues from two distinct line of business- Retail sales ($18mn) and OEM sales ($12mn).
\\ The new President joins // * Jim Sole appointed as president in January 1992 * Worked with IBM and Xerox for roughly 20 years in a variety of sales management positions. * Also, worked as a president of a small company that made electronic publishing equipment. * Spent two years doing consulting for electronic and printing industries before joining Bitstream. * Has been highly successful.
\\ The changes brought about by him // Problem | Solution given by Jim | Company was top-heavy and organization chart made no sense | Asked two groups to make new organizational charts that would cut the expense by 15% | Organization was like a political place, with lot of behind-the-scenes manoeuvring | He restricted people from making personal attacks and related the compensation to team performance | Decision making not fast and efficient | He encouraged people to get to a consensus after listening to each other, otherwise he would flip a coin and take decision | Less freedom to work | He allowed people to come up with their own 6-10 objectives and measures of each and evaluated them on these |
\\ The Challenges to Growth // * To ensure that expense growth lags revenue growth keeping a focus on R&D and marketing. * With employee growth of 25% per year and 15% turnover, 40% employees were new. This causes problems in training and gelling. *
Submitted by
Group 4, Section D
Members
Anjel Joseph
Chinmay Nahar
Kishlai Kumar
Rashmi Shukla
Ravi Maheshwari
Udit Bokaria
Submitted by
Group 4, Section D
Members
Anjel Joseph
Chinmay Nahar
Kishlai Kumar
Rashmi Shukla
Ravi Maheshwari
Udit Bokaria
CASE BACKGROUND
\\ Bitstream // * Founded in 1981 * Initially created as a company that would digitized type fonts for display screens and printers. * By 1992, revenues from two distinct line of business- Retail sales ($18mn) and OEM sales ($12mn).
\\ The new President joins // * Jim Sole appointed as president in January 1992 * Worked with IBM and Xerox for roughly 20 years in a variety of sales management positions. * Also, worked as a president of a small company that made electronic publishing equipment. * Spent two years doing consulting for electronic and printing industries before joining Bitstream. * Has been highly successful.
\\ The changes brought about by him // Problem | Solution given by Jim | Company was top-heavy and organization chart made no sense | Asked two groups to make new organizational charts that would cut the expense by 15% | Organization was like a political place, with lot of behind-the-scenes manoeuvring | He restricted people from making personal attacks and related the compensation to team performance | Decision making not fast and efficient | He encouraged people to get to a consensus after listening to each other, otherwise he would flip a coin and take decision | Less freedom to work | He allowed people to come up with their own 6-10 objectives and measures of each and evaluated them on these |
\\ The Challenges to Growth // * To ensure that expense growth lags revenue growth keeping a focus on R&D and marketing. * With employee growth of 25% per year and 15% turnover, 40% employees were new. This causes problems in training and gelling. *