Bittersweet: Vegetable Ice Cream
Executive Summary
Introduction BitterSweet is a partnership type of business. It is a food-service type of business which is situated at the SM Mall of Asia, Pasay City. The store has a floor area of 15 x 30 feet. It carries the name “BitterSweet” to symbolize its product, low-fat, vegetable ice cream. “Bitter” for vegetables since most people perceive vegetables as bitter and the main offering of the store is the ampalaya-flavored ice cream which may seem interesting since the said vegetable has a bitter taste, and “Sweet” for the taste of ice cream.
Product . BitterSweet ice cream is made especially to promote a fulfilling yet a healthy life. It is a nutritious product since its main flavouring ingredient is vegetable and since it uses low-fat constituents. It also contains soy milk which contributes to its health benefits. It can be beneficial to the consumers because they can now enjoy the pleasure of eating dessert without any worries about their health and figure, especially those who observe strict diet.
Summary of findings
* Market Feasibility
BitterSweet is marketable to people of all ages. Since children crave for sweet food, it will be positively appealing to them. Even though the product is flavoured with vegetables, it will still be pleasing to their taste buds since the product is made to taste more like the normal ice cream. It will also be marketable to adults who want refreshments from their long walks and shopping. The vegetable ice cream will delight especially those health-conscious ones and those on a diet since the product is purposely formulated to be low-fat.
* Technical Feasibility
BitterSweet offers five flavors of vegetable ice cream namely; carrot-cheese, choco-monggo, caramel-corn, cinnamon-squash and vanilla-ampalaya. Established recipes are provided for each ice cream flavor. Production schedule and production costs are shown. Raw materials, utilities, and labor requirements are available since suppliers
Introduction BitterSweet is a partnership type of business. It is a food-service type of business which is situated at the SM Mall of Asia, Pasay City. The store has a floor area of 15 x 30 feet. It carries the name “BitterSweet” to symbolize its product, low-fat, vegetable ice cream. “Bitter” for vegetables since most people perceive vegetables as bitter and the main offering of the store is the ampalaya-flavored ice cream which may seem interesting since the said vegetable has a bitter taste, and “Sweet” for the taste of ice cream.
Product . BitterSweet ice cream is made especially to promote a fulfilling yet a healthy life. It is a nutritious product since its main flavouring ingredient is vegetable and since it uses low-fat constituents. It also contains soy milk which contributes to its health benefits. It can be beneficial to the consumers because they can now enjoy the pleasure of eating dessert without any worries about their health and figure, especially those who observe strict diet.
Summary of findings
* Market Feasibility
BitterSweet is marketable to people of all ages. Since children crave for sweet food, it will be positively appealing to them. Even though the product is flavoured with vegetables, it will still be pleasing to their taste buds since the product is made to taste more like the normal ice cream. It will also be marketable to adults who want refreshments from their long walks and shopping. The vegetable ice cream will delight especially those health-conscious ones and those on a diet since the product is purposely formulated to be low-fat.
* Technical Feasibility
BitterSweet offers five flavors of vegetable ice cream namely; carrot-cheese, choco-monggo, caramel-corn, cinnamon-squash and vanilla-ampalaya. Established recipes are provided for each ice cream flavor. Production schedule and production costs are shown. Raw materials, utilities, and labor requirements are available since suppliers