Black and Gold
Black Gold: Wake Up and Smell The Coffee
The film Black Gold: Wake Up and Smell The Coffee takes us through the lives of Ethiopian coffee growers and the complicated journey of coffee beans. We meet Tadesse Meskela, a representative of the Oramia Coffee Farmers Co- Operative Union trying to help his farmers from going into poverty. We learn how the lives of the Ethiopian coffee farmers depends on the price that the New York Board of Trade decides on. Throughout the film we see Tadesse Meskela travel to Sidamo, the Kilenso Mokonisa Cooperative, a coffee processing center, the New York Board of Trade, Engalnd and the United States to promote Ethiopian Coffee. Meskela goes on a journey to find coffee buyers who are willing to pay his coffee farmers a good price. Meskela is determined to help his farmers because he is a witness to all of their hard work and he thinks it is unfair that they are living in such poor conditions and with so much poverty. The scene in which the farmers learn how much coffee sells for in west shows how hopeless they are because all they would respond was “we don’t want to know.” Another scene that I found very impactful was when the farmers were praying to God for their coffee to sell for a higher price. Unlike Tadesse Meskela there are people whose motivations are very different, such as the people in New York Board of Trade. With all his hard work Tadesse Meskela is able to help his farmers increase the market price for his cooperative union’s coffee. Meskela goes many places and talks to many people in order to achieve his goal. Meskela is inspired and motivated by his farmers that he decides to do whatever it takes to help them.
The film Black Gold: Wake Up and Smell The Coffee takes us through the lives of Ethiopian coffee growers and the complicated journey of coffee beans. We meet Tadesse Meskela, a representative of the Oramia Coffee Farmers Co- Operative Union trying to help his farmers from going into poverty. We learn how the lives of the Ethiopian coffee farmers depends on the price that the New York Board of Trade decides on. Throughout the film we see Tadesse Meskela travel to Sidamo, the Kilenso Mokonisa Cooperative, a coffee processing center, the New York Board of Trade, Engalnd and the United States to promote Ethiopian Coffee. Meskela goes on a journey to find coffee buyers who are willing to pay his coffee farmers a good price. Meskela is determined to help his farmers because he is a witness to all of their hard work and he thinks it is unfair that they are living in such poor conditions and with so much poverty. The scene in which the farmers learn how much coffee sells for in west shows how hopeless they are because all they would respond was “we don’t want to know.” Another scene that I found very impactful was when the farmers were praying to God for their coffee to sell for a higher price. Unlike Tadesse Meskela there are people whose motivations are very different, such as the people in New York Board of Trade. With all his hard work Tadesse Meskela is able to help his farmers increase the market price for his cooperative union’s coffee. Meskela goes many places and talks to many people in order to achieve his goal. Meskela is inspired and motivated by his farmers that he decides to do whatever it takes to help them.