Black Box Model: Consumer Behavior Survey
Black box model
The black box model shows the interaction of stimuli, consumer characteristics, decision process and consumer responses.[3] It can be distinguished between interpersonal stimuli (between people) or intrapersonal stimuli (within people).[4] The black box model is related to the black box theory ofbehaviourism, where the focus is not set on the processes inside a consumer, but the relationbetween the stimuli and the response of the consumer. The marketing stimuli are planned and processed by the companies, whereas the environmental stimulus are given by social factors, based on the economical, political and cultural circumstances of a society. The buyers black box contains the buyer characteristics and the decision process, which determines the buyers response.
Environmental factors
Buyer's black box
Buyer's response
Marketing Stimuli
Environmental Stimuli
Buyer Characteristics
Decision Process
Product
Price
Place
Promotion
Economic
Technological
Political
Cultural
Demographic
Natural
Attitudes
Motivation
Perceptions
Personality
Lifestyle
Knowledge
Problem recognition
Information search
Alternative evaluation
Purchase decision
Post-purchase behaviour
Product choice
Brand choice
Dealer choice
Purchase timing
Purchase amount
Information search
Evaluation of alternatives
Purchase decision
Post purchase evaluation
Other influences
Soft-drink survey - Data Analysis
Dear All,
Thanks for your kind responses to the survey conducted to determine consumer behavior while selecting a soft-drink. Original survey link in case you need to refer to the questions: https://qtrial.qualtrics.com/SE/?SID=SV_db3jJivj7IzxwuU
A total of 80 completed responses were received for the survey.
Points to be noted:
92% respondents were from the age group of 18-27 years.
70 Males and 10 females responded to the survey.
In the survey, i had requested to list out the top 3 brands which your prefer.
Results: ThumsUp was
The black box model shows the interaction of stimuli, consumer characteristics, decision process and consumer responses.[3] It can be distinguished between interpersonal stimuli (between people) or intrapersonal stimuli (within people).[4] The black box model is related to the black box theory ofbehaviourism, where the focus is not set on the processes inside a consumer, but the relationbetween the stimuli and the response of the consumer. The marketing stimuli are planned and processed by the companies, whereas the environmental stimulus are given by social factors, based on the economical, political and cultural circumstances of a society. The buyers black box contains the buyer characteristics and the decision process, which determines the buyers response.
Environmental factors
Buyer's black box
Buyer's response
Marketing Stimuli
Environmental Stimuli
Buyer Characteristics
Decision Process
Product
Price
Place
Promotion
Economic
Technological
Political
Cultural
Demographic
Natural
Attitudes
Motivation
Perceptions
Personality
Lifestyle
Knowledge
Problem recognition
Information search
Alternative evaluation
Purchase decision
Post-purchase behaviour
Product choice
Brand choice
Dealer choice
Purchase timing
Purchase amount
Information search
Evaluation of alternatives
Purchase decision
Post purchase evaluation
Other influences
Soft-drink survey - Data Analysis
Dear All,
Thanks for your kind responses to the survey conducted to determine consumer behavior while selecting a soft-drink. Original survey link in case you need to refer to the questions: https://qtrial.qualtrics.com/SE/?SID=SV_db3jJivj7IzxwuU
A total of 80 completed responses were received for the survey.
Points to be noted:
92% respondents were from the age group of 18-27 years.
70 Males and 10 females responded to the survey.
In the survey, i had requested to list out the top 3 brands which your prefer.
Results: ThumsUp was