Preview

BNZ Situational Analysis

Better Essays
Open Document
Open Document
1072 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
BNZ Situational Analysis
The Bank of New Zealand (BNZ), one of New Zealand’s (NZ) largest banks began operating in Auckland in October 1861. In 1992 the BNZ became part of the National Australia Bank group. Today the bank has over 180 retail stores and partner’s’ stores across New Zealand and employs over 5,000 staff.
Market Environment
BNZ’s product market is in New Zealand, and its customers are individuals and businesses living and operating within New Zealand. The majority of their customers are aged 18 and over, as you must be at least 18 years of age to use BNZ’s products, although parents may set up bank accounts for their children. There are 4.42 million people living in New Zealand, and over 470,000 enterprises operating in New Zealand, which means their potential market size is very large.Competitive Environment
The main competitors of the BNZ are Kiwibank, Westpac, ANZ and ASB. There are other smaller banks in New Zealand but these are their main competition. Kiwibank is 100% New Zealand owned and operated, while the BNZ is part of the National Australia Bank group. Customers may feel more comfortable banking with an entirely New Zealand owned business. Westpac offers free workshops on managing money to their customers. Customers who do not have good skills in managing their money may be more inclined to bank with Westpac because they offer this service. ANZ offers bonus bonds, which give New Zealanders a unique way to save and a chance to win cash prizes.
Macro-Environment (PESTE)
Technological Environment: Technology is constantly evolving. This gives BNZ the opportunity to gain competitive advantages over their opposition by developing and expanding their services. Due to the increased ownership of smartphones and tablets, consumers have become more reliant on Internet banking and mobile banking apps.
Political Environment: The BNZ is registered as a bank under the Reserve Bank of New Zealand Act 1989. “The Act gives the RBNZ the “powers to register and supervise

You May Also Find These Documents Helpful

  • Powerful Essays

    The Commonwealth Bank of Australia (CBA) supports sector with their following industries such as banking, financial and investment service. Founded in1911 as a government bank, received the first guarantees of the federal government. The first bank branch was opened in Meloburne-July 1912. In 1913 there were already branches in all six states. In 1916, its headquarters is moved to Sydney. Area served to the NZ, Indonesia, Vietnam, UK, USA, China, and Hong Hong, Singapore. In the years 1991-1996 the bank is privatized. However, although it is already a public company, its name does not end with "Limited”. Since 12 September 1991 in the Australian stock exchange. The bank is known in the marketplace for its better client services. In 2003, the bank received NSW Australian Tele services Centre of the Year Award (About us 2008). In 2008 CBA buy BankWest by 2.1 billion $…

    • 1210 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Diversity ANZ Bank

    • 1306 Words
    • 5 Pages

    ANZ’s approach to cultural and ethnic diversity can be directly linked to their segmented markets throughout Australia, New Zealand & Asia – with the Asian economies being the primary focus of attention. The need to expand into the Asian market is a big step for Australian banks, such as ANZ, as reports suggest that the overall Asian output has doubled in just under 60 years. Reports also suggest that this is set to continue well into the future, presenting huge opportunities for Australian business.…

    • 1306 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    BFF5050

    • 4806 Words
    • 16 Pages

    The first bank of Australia is Westpac Banking Corporation, which was established in 1817. Westpac acts as the oldest bank in Australia, located its’ head office in Sydney. It was called Bank of New South Wales at first, and then the name was changed with the acquisition of Commercial Bank of Australia in 1982 (Westpac, n.d.).…

    • 4806 Words
    • 16 Pages
    Powerful Essays
  • Satisfactory Essays

    “Scotiabank is a leading financial services provider in over 55 countries and Canada’s most international bank. Through our team of more than 83,000 employees, Scotiabank and its affiliates offer a broad range of products and services, including personal and commercial banking, wealth management, corporate and investment banking to over 21 million customers. Our core purpose is to be the best at helping customers become financially better off. Scotiabank’s continued growth and success is founded on several key factors. (Appendix 2)…

    • 708 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Bank of America Paper

    • 168 Words
    • 1 Page

    Bank of America is one of the biosphere's major monetary establishments, attending single customers, minor businesses, middle-market businesses and enormous businesses with a full range of banking, investing, asset management and other financial and risk management products and services. The company provides unmatched convenience in the United States, serving approximately 49 million consumer and small business relationships with approximately 5,000 retail banking offices and approximately 16,000 ATMs and award-winning online banking with 30 million active users and more than 15 million mobile users. Bank of America is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading across a broad range of asset classes, serving corporations, governments, institutions and individuals around the world. Bank of America offers industry-leading support to approximately 3 million small business owners through a suite of innovative, easy-to-use online products and services. The company serves clients through operations in more than 40 countries. Bank of America Corporation stock (NYSE: BAC) is listed on the New York Stock Exchange.…

    • 168 Words
    • 1 Page
    Satisfactory Essays
  • Better Essays

    Selective Incorporations Selective incorporation is of the utmost importance. Grounds being is because it protects the American people’s most five basics liberties, freedom of religion, speech, press, petition, and assembly. Selective incorporation is not a law but has been established from court cases and rulings. Therefore, states are held to the same standards as the government regarding constitutional rights, this limits the states from having more power than the federal government. selective incorporation is a concept that refers to the bill of rights selected provisons that have been applied to the states through the equal protections clause of the fourteenth amendment- which grants citizenship to all persons bor or naturalized in the united sates, this amendment forbids states to deny any person within its jursideiction the equal protection of laws.…

    • 932 Words
    • 4 Pages
    Better Essays
  • Best Essays

    Westpac Essay

    • 3024 Words
    • 13 Pages

    Westpac Banking Corporation is a public company that was founded in 1817 as the first and oldest bank in Australia. In 2008, after the St.George Bank Limited was merged with Westpac, it is ranked in the top 5 listed companies by market capitalization on the Australian Securities Exchange Limited (ASX). Currently, it contains five business areas (Business and Consumer Banking, Wealth Management, Westpac Institutional Bank (WIB), New Zealand Retail and Pacific Banking) and reaches global assets of $654 billion.…

    • 3024 Words
    • 13 Pages
    Best Essays
  • Powerful Essays

    situational analysis

    • 5505 Words
    • 27 Pages

    NB: STUDENTS MAY EXPECT THAT THIS ASSIGNMENT WILL BE RETURNED WITHIN 3 WEEKS OF THE DUE DATE OF SUBMISSION…

    • 5505 Words
    • 27 Pages
    Powerful Essays
  • Powerful Essays

    Macquarie Bank

    • 6089 Words
    • 25 Pages

    Today, Macquarie Bank operates in a range of investment banking, commercial banking and selected retail financial services markets both in Australia and overseas. It is the only substantial, majority Australian owned investment bank and is a licensed trading bank under the Australian Banking Act 1959 (Macquarie History, 2007).…

    • 6089 Words
    • 25 Pages
    Powerful Essays
  • Good Essays

    The video of School girl attacks identifies an attack on school girls in Kandahar, Afghanistan. Zahira, who is a 13-year-old, is interviewed by NBC told her story about the attack. Zahira, who always showed excitement about attending school, lost her joy after the attack on her and five other girls. The attack took place during the girls walk from school.…

    • 844 Words
    • 4 Pages
    Good Essays
  • Good Essays

    Marketing Essay

    • 13710 Words
    • 55 Pages

    The authors of this content whose views can be found within this marketing plan assure you, the reader that any of the opinions expressed herein are our own and are the result of the research conducted. This report is our interpretation of the market position of Bendigo Bank and the Bendigo Community Bank branches in the Curtin and Jerrabomberra region. We would like to convey to you (the reader) that it is completely unintentional if we were to defame or damage the brand through the content contained within this report, and therefore cannot be held responsible. We recommend that professional advice be sought before implementing any aspect of the plan. 25th May 2012…

    • 13710 Words
    • 55 Pages
    Good Essays
  • Powerful Essays

    Bank of Queensland Limited (BOQ), has history of 137 years with network of over 280 branches operating in Queensland. It offers core banking (commercial/retail), equipment finance, wealth management and insuranceservices. BOQ is listed on the ASX and uses its unique concept of the Owner-Managed Branch (OMB),a partnership between the Bank of Queensland…

    • 2293 Words
    • 10 Pages
    Powerful Essays
  • Satisfactory Essays

    situational analysis

    • 262 Words
    • 2 Pages

    Purpose: What I hope to accomplish with this report is to both inform and persuade the owner of our family business (my father). I want to inform him on our costs for running the business from home and data on a possible location where he wants to open a second business similar to the one we have now. In the report I try to persuade him to not take the chance of opening anther business by comparing the data that I found through research. I gave him a recommendation of staying where we are now, and instead of opening something new, try to improve and expand on the company he has right now.…

    • 262 Words
    • 2 Pages
    Satisfactory Essays
  • Powerful Essays

    Situational Analysis

    • 1714 Words
    • 7 Pages

    Generation-e provides Managed Services with strict Service Levels providing complete transparency that reduces capital and recurrent costs, while at the same time providing superior managed services. Certain technologies can quickly monopolise your time and resources as technologies require specific skill sets and expertise that is not always easy to come by. Figure 1 illustrates the BCG matrix for the professional services that Generation-e provides.…

    • 1714 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    ANZ New Zealand is New Zealand’s largest financial services group and is a subsidiary of Australia and New Zealand Banking Group Limited of Australia. ANZ New…

    • 2183 Words
    • 9 Pages
    Powerful Essays

Related Topics