A compelling aspect of this case is how the Thompson brothers are going to compete with growing competition. Wal-Mart, Kroger, and Aldi can offer drastically lower prices than Bobs Supermarket. These chains use a low price to attract customers …show more content…
The college students that are close, the sale of alcohol, and the shopping district within this town are areas to consider when developing a long term strategy. One area that the Thompson brothers must improve is in the area of societal values. Bob’s Supermarket if it continues to exist, must have owners that are invested in the local Hanover community and care about the triple bottom line (Parnell, 2014).
The larger question is, are the Thompson brothers committed to seeing this business grow? Could a divestment or retrenchment strategy be a possibility for the Thompson brothers? It would be imperative to understand the commitment these brothers have to grow the business. Based on the lack of work the Thompson brothers are doing are they invested in a strategic control process with to measure growth? Bob’s Grocery store is on a very valuable lot; the straightforward strategy may be to lease the land and the store to a large firm if this business is not sustainable in Hanover (Parnell, 2014).
In this case, we will research and develop a competitive advantage strategy of Bobs Supermarket, based on the core competencies of Thompson brother’s leadership. The goal should be the development of an intended strategy for Bob’s grocery store and an executable focused differentiation strategy for the Thompson brothers (Parnell,