Shannon Cook, an entertainment contributor for CNN’s online news website, asks the question: “Does Botox affect the ability to parent?” on CNN’s Opinion section. By using a question as the title of the article, Cook captures the eye of a reader that could be scrolling through the page. She begins the article by stating that Kelly Ripa, of All My Children and the talk show Kelly and Michael, states that she uses Botox as regularly as she trims her nails. Ripa is a mother of three and states that her children are gauges for when she is due for a tune up. According to an interview with In Touch Weekly, Ripa declares she needs a Botox tune up when her children point out that she can frown. Shannon Cook then speaks of the opposing viewpoint and Julia Roberts’ stance, as a mother, against the use of Botox. Roberts proclaims that it is necessary for her children to know when she is pissed off. Shannon Cook asks the question, “Does Botox affect the ability to parent?” She asks if the inability to furrow your brow or scowl when a child misbehaves will have an effect on the way they perceive right and wrong. Her question is stated to an audience of young to middle aged mothers who fear the signs of aging. Her audience is most likely consumers of trendy celebrity magazines; thus they are regularly exposed to images of beautiful middle aged women. It is a logical presumption that with today’s society forever pushing back the clock of aging that the audience of this article is also worried about hiding their wrinkles. Shannon Cook then segways into the question of freezing of facial expressions through Botox and if it will harm the two way communication between mother and child. She follows it up with a quote from Dr. Ed Tronick, an associate professor of psychiatrics and pediatrics at the University of Massachusetts. By using a quote from a specialist from a prestigious university, Cook appeals to the audience’s ethos. By starting off with a
Shannon Cook, an entertainment contributor for CNN’s online news website, asks the question: “Does Botox affect the ability to parent?” on CNN’s Opinion section. By using a question as the title of the article, Cook captures the eye of a reader that could be scrolling through the page. She begins the article by stating that Kelly Ripa, of All My Children and the talk show Kelly and Michael, states that she uses Botox as regularly as she trims her nails. Ripa is a mother of three and states that her children are gauges for when she is due for a tune up. According to an interview with In Touch Weekly, Ripa declares she needs a Botox tune up when her children point out that she can frown. Shannon Cook then speaks of the opposing viewpoint and Julia Roberts’ stance, as a mother, against the use of Botox. Roberts proclaims that it is necessary for her children to know when she is pissed off. Shannon Cook asks the question, “Does Botox affect the ability to parent?” She asks if the inability to furrow your brow or scowl when a child misbehaves will have an effect on the way they perceive right and wrong. Her question is stated to an audience of young to middle aged mothers who fear the signs of aging. Her audience is most likely consumers of trendy celebrity magazines; thus they are regularly exposed to images of beautiful middle aged women. It is a logical presumption that with today’s society forever pushing back the clock of aging that the audience of this article is also worried about hiding their wrinkles. Shannon Cook then segways into the question of freezing of facial expressions through Botox and if it will harm the two way communication between mother and child. She follows it up with a quote from Dr. Ed Tronick, an associate professor of psychiatrics and pediatrics at the University of Massachusetts. By using a quote from a specialist from a prestigious university, Cook appeals to the audience’s ethos. By starting off with a