Bottled Water

I am sure that we all know that water is essential for life. With that being said it is obvious that the target market for bottled water is the human race and even our different pets. After reading through some interesting articles about bottle water target markets I found it interesting that minority groups are at the top of the list. Hispanic and African American groups have a high target market. There has been research done concluding that minority groups reach for bottled water more so than white American’s and also spend more of there income at about 1%, compared to the 0.4%. When water companies are targeting these groups they try to create an image that their product is healthier, safer, and cleaner.
When it comes to marketing products perception is everything. If you can convince the masses that your product is healthier and safer for consumption, it would be pretty easy to get people to buy your product. Some companies have gone as far as targeting Hispanics with Latino specific brands of bottled water. These brands incorporate colors and pictures that the Latino population can connect with and are more likely to purchase. Coca Cola and Nestle have even targeted minority mothers in order to sell their water. Forbes states “In April, 2009, Dasani enlisted R&B star Chilli from the Grammy award winning group TLC to deliver its message of health and hydration to African American mothers in a special Mother’s Day program”. A lot of mothers run the households and are the ones that decide what food and drink are purchased and brought into the home. The male population of course is targeted as well. Daman Wayne endorsed PepsiCo’s Aquafina and numerous famous minority athletes to promote their brand.
There is no way to ignore that because of convenience factors the impact that plastic water bottles are having on the environment. Over 65 million plastic water bottles are thrown away every day with only 10% that are recycled. The amazing part is that approximately