Brand Analysis
Brand Analysis
1. What product/brand have you selected?
- I have selected Maybelline Volum’ Express mascara for my product to analyze.
Purchase Decisions
2. What is the thought process that you go through when you purchase that brand?
- When I purchase this particular mascara, I begin to look at all of the different types of mascara that they have… I think to myself, do I want the length, waterproof or not waterproof. Then I begin to look at the prices.
3. Is this a high involvement decision process or low involvement? Why?
- Purchasing Maybelline mascara is low involvement because it isn’t something that is going to change my life or make my days better. The price factor is very low so that is another reason why the decision process is low involvement.
4. Are you loyal to this brand? Why or why not?
- Yes, I’m a loyal customer to Maybelline. I always buy their mascara because it has always had the best results for me.
Competition
5. What brands are the major competitors?
- The brands that are Maybelline’s major competitors are L’Oreal, Cover Girl and Neutrogena.
6. How is your brand similar to the competition? - Maybelline is similar to their competitors by having most of the same makeup products. Another way they are similar is that they appear in a lot of the same advertisements; magazines, television channels and print ads.
7. How is your brand different from the competition?
- Maybelline has a lot of aspects internally and externally that are different. The first aspect is that the mascara tubes are very colorful, which catches a customer’s eye.
8. Why is your brand better than the competition? - Maybelline is better than their competition because Maybelline uses several tactics to stand out. They use the sense of being hip by using the bright colors and creative names. They use new and well-known models in their print and digital advertisements to gain awareness. Throughout their new campaign they use a simple
1. What product/brand have you selected?
- I have selected Maybelline Volum’ Express mascara for my product to analyze.
Purchase Decisions
2. What is the thought process that you go through when you purchase that brand?
- When I purchase this particular mascara, I begin to look at all of the different types of mascara that they have… I think to myself, do I want the length, waterproof or not waterproof. Then I begin to look at the prices.
3. Is this a high involvement decision process or low involvement? Why?
- Purchasing Maybelline mascara is low involvement because it isn’t something that is going to change my life or make my days better. The price factor is very low so that is another reason why the decision process is low involvement.
4. Are you loyal to this brand? Why or why not?
- Yes, I’m a loyal customer to Maybelline. I always buy their mascara because it has always had the best results for me.
Competition
5. What brands are the major competitors?
- The brands that are Maybelline’s major competitors are L’Oreal, Cover Girl and Neutrogena.
6. How is your brand similar to the competition? - Maybelline is similar to their competitors by having most of the same makeup products. Another way they are similar is that they appear in a lot of the same advertisements; magazines, television channels and print ads.
7. How is your brand different from the competition?
- Maybelline has a lot of aspects internally and externally that are different. The first aspect is that the mascara tubes are very colorful, which catches a customer’s eye.
8. Why is your brand better than the competition? - Maybelline is better than their competition because Maybelline uses several tactics to stand out. They use the sense of being hip by using the bright colors and creative names. They use new and well-known models in their print and digital advertisements to gain awareness. Throughout their new campaign they use a simple