The logo is a visual definition of brand identity. The leaf that forms the crossbar of the letter H represents the company's focus on herbal healthcare. The teal green reflects its closeness to nature, while the orange is evocative of warmth, vibrancy and our commitment to caring.
My analysis:
According to me the logo is made perfectly which shows a leaf being made on the alphabet H which defines its closeness to the nature and the colur green is used perfectly which shows the brands affinity with the nature.
Logic behind the brand: The Himalaya brand represents wellness, both internal and topical. It offers a range of head-to-toe healthcare and personal care products spans the entire wellness spectrum, offering gentle, safe and efficacious care.
Each and every product that carries the himalayan logo is backed by the high quality that is Himalaya's hallmark. It promises good health, well-being and a prescription for good living. Our logo symbolizes a promise delivered.
My analysis:
The logic behind the brands is acceptable in this case as it is brand which offers that which it promises to offer.
First it uses the techniques of ayurveda which is their forte and makes the use of safe,natural products in its manufacturing.
Its corporate identity:
SEVENTY-five years ago, the founder of the The Himalaya Drug Company, M. Manal, chanced upon a plant with anti-hypertensive properties and produced a drug from it. Since then, the company has been busy combining the best of modern science and age-old Ayurvedic wisdom to create a wide spectrum of health products.
The result is a