Brand Concept Formulation
Brand Concept Formulation: Jaques of London Balmoral Croquet Set
Brand Concept Elements and Parameter Descriptions
Brand Name: Jaques of London Balmoral Croquet Set
1. Category strategy element -
Placement: Jaques boasts their authenticity by priding themselves in offering the world’s finest and largest range of Croquet Equipment available. Jaques invented the game of Croquet, introducing it to the world in 1851, and have been making Croquet sets of the highest quality ever since.
Expansion: In 1816, the company did expand into a broader range of products and materials while becoming timber-based as they still are today. They also provided dentists with false teeth from hippopotamus ivory at one time.
Category focus: However, today, Jaques makes no effort to confuse themselves with any other brand category besides games and sports manufacturing.
Creation: Jaques is responsible for the creation of this category through innovation by inventing Croquet as well as many well known games, such as Ping Pong, Snakes and Ladders, Ludo, Tiddledy Winks, The Staunton Chess Set, Happy Families, Snap and many more.
2. Differentiation -
Expertise: Oldest maker of Croquet sets in the world.
Tradition: Continues to only sell traditional Croquet sets with 6 hoops. If you desire the Americanized version of the game, single hoops are available for purchase.
Reliability & Durability: Jaques Croquet equipment has been used in every World Croquet Championship since they began. Jaques states that one of their Croquet sets can remain in a family for generations.
Variety: Croquet sets offered by Jaques are the world’s finest and largest range of Croquet Equipment available.
Passion: A belief of tradition, heritage, and trusted quality passed down to six generations.
3. Positioning -
Price: Balmoral is currently the most expensive Croquet set available at £3,999 and $4,999 USD. Since croquet generally appears to have middle to upper-class players of the game,
Brand Concept Elements and Parameter Descriptions
Brand Name: Jaques of London Balmoral Croquet Set
1. Category strategy element -
Placement: Jaques boasts their authenticity by priding themselves in offering the world’s finest and largest range of Croquet Equipment available. Jaques invented the game of Croquet, introducing it to the world in 1851, and have been making Croquet sets of the highest quality ever since.
Expansion: In 1816, the company did expand into a broader range of products and materials while becoming timber-based as they still are today. They also provided dentists with false teeth from hippopotamus ivory at one time.
Category focus: However, today, Jaques makes no effort to confuse themselves with any other brand category besides games and sports manufacturing.
Creation: Jaques is responsible for the creation of this category through innovation by inventing Croquet as well as many well known games, such as Ping Pong, Snakes and Ladders, Ludo, Tiddledy Winks, The Staunton Chess Set, Happy Families, Snap and many more.
2. Differentiation -
Expertise: Oldest maker of Croquet sets in the world.
Tradition: Continues to only sell traditional Croquet sets with 6 hoops. If you desire the Americanized version of the game, single hoops are available for purchase.
Reliability & Durability: Jaques Croquet equipment has been used in every World Croquet Championship since they began. Jaques states that one of their Croquet sets can remain in a family for generations.
Variety: Croquet sets offered by Jaques are the world’s finest and largest range of Croquet Equipment available.
Passion: A belief of tradition, heritage, and trusted quality passed down to six generations.
3. Positioning -
Price: Balmoral is currently the most expensive Croquet set available at £3,999 and $4,999 USD. Since croquet generally appears to have middle to upper-class players of the game,