http://onlinelibrary.wiley.com.eproxy1.lib.hku.hk/doi/10.1111/j.1571-9979.2004.00008.x/pdf
Adair, W., Brett, J., Lempereur, A., Okumura, T., Shikhirev, P., Tinsley, C. and Lytle, A. (2004), Culture and Negotiation Strategy. Negotiation Journal, 20: 87–111. doi: 10.1111/j.1571-9979.2004.00008.x
1. High-context culture – use indirect communication strategy – infer the other party’s priorities from contextual cues such as offers generated or entertained by the other party. 2. Hierarchy, class and status play an important roles in Brazilian society – figure out who is the big boss 3. U.S. approach has been characterized as interests-based and problem solving 4. US – high joint gain – used a lot of direct information exchange and asked numerous questions 5. Brazilian negotiators – shared information on preference and priorities 6. study the preference and priorities of the other party 7. The data may portray a Brazilian business culture, where low-context and low-power North American norms are becoming more prevalent (direct information exchange and avoided power-based influence). - an negotiation simulated involved in 7 executives – more and more Brazilian senior management went US and European for further education. – good, easy to get information (direct