For example, scenes with the appearance of Bret Bielema attracts and convey many audiences the positive results of not punting.
Bret Bielema is a respected coach for the professional football team in Arkansas. Therefore, the audiences are easily convey to think that not punting is one of the good way to attract coaches.
Furthermore, another big impactful scene was the one with football players running through the banner.
The players display spirited attitude that can be perceived through the readers to encourage them that not punting during the games can lead the players to success. They are also sponsored
by Adidas.
To summarize, images attracts and appeals more from the audiences.