Bright Light Case
Case #3 - Bright Light
1. Management Education
“Geography no longer stands in the way of an emerging company 's aspirations” (Sherman, 2012). Universities have a great opportunity to take their product of education to the target market of foreign nation. Brigham Young University’s business school see’s using management education as part of their 3 fold mission. “Serve in academic, professional, and civil organizations, extending the benefits of management education and scholarship to the university, to members of The Church of Jesus Christ of Latter-day Saints, and to the world” (Brigham Young University). They have done this by setting up remote locations and also internet classes. The UN has met with business and academia and has put together The Principles for Responsible Management Education. The first principal “we will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy” (United Nations Global Compact Office). Being able to expand into foreign markets helps the world is better educated so they can ethically and efficiently solve economic and social problems.
Internet - The internet has enabled Universities and Organizations opportunity to share Management Education. I currently have classmates that are from Africa taking the same class I am. We even work together as a team to put together a marketing plan. To be able to offer the education internationally you do have to make sure some barriers do not exist. Language and culture can be a barrier. If there is great demand for your education thru the internet in a particular country you can have the option of having that course in that particular language. By setting up a universal language and making sure people are able to understand you can cut down on having to find other staff with different qualifications. Understanding other cultures enables you
1. Management Education
“Geography no longer stands in the way of an emerging company 's aspirations” (Sherman, 2012). Universities have a great opportunity to take their product of education to the target market of foreign nation. Brigham Young University’s business school see’s using management education as part of their 3 fold mission. “Serve in academic, professional, and civil organizations, extending the benefits of management education and scholarship to the university, to members of The Church of Jesus Christ of Latter-day Saints, and to the world” (Brigham Young University). They have done this by setting up remote locations and also internet classes. The UN has met with business and academia and has put together The Principles for Responsible Management Education. The first principal “we will develop the capabilities of students to be future generators of sustainable value for business and society at large and to work for an inclusive and sustainable global economy” (United Nations Global Compact Office). Being able to expand into foreign markets helps the world is better educated so they can ethically and efficiently solve economic and social problems.
Internet - The internet has enabled Universities and Organizations opportunity to share Management Education. I currently have classmates that are from Africa taking the same class I am. We even work together as a team to put together a marketing plan. To be able to offer the education internationally you do have to make sure some barriers do not exist. Language and culture can be a barrier. If there is great demand for your education thru the internet in a particular country you can have the option of having that course in that particular language. By setting up a universal language and making sure people are able to understand you can cut down on having to find other staff with different qualifications. Understanding other cultures enables you
References: Brigham Young University. (2012). Media resources. Retrieved from http://marriottschool.byu.edu/news/fact/ Conflict Research Consortium. (1998). Cultural barriers to effective communication. Retrieved from http://www.colorado.edu/conflict/peace/problem/cultrbar.htm Evans, P. (2011, September 27). International expansion is smart but risky. Retrieved from http://www.cbc.ca/news/business/smallbusiness/story/2011/09/27/f-smallbiz-going-global.html Holden, R. K., & Nagle, T. T. (1998, Summer). Kamikaze pricing: When penetration strategies run amok, marketers can find themselves in a dive-bomb of no return. Marketing Management, 31-39. James, G. (2010, June 1). How to give a killer product demonstration. Retrieved from http://www.cbsnews.com/8301-505183_162-28550149-10391735/how-to-give-a-killer-product-demonstration/ Mattison, B. (2011, July 29). Do we listen to opinion leaders? Retrieved from http://forbesindia.com/article/yale/do-we-listen-to-opinion-leader/27202/1#ixzz1ya0yVkhz Perreault, W. D., Jr., Cannon, J. P., & McCarthy, E. J. (2011). Basic marketing 18e (p. 460). United States of America: The McGraw-Hill Companies, Inc. Retrieved from http://classes.bus.oregonstate.edu/spring-05/ba499/elton/Articles/Kamikaze%20Pricing.pdf Sherman, A. J. (2012). Expanding abroad I: Strategic issues. Retrieved from http://www.entrepreneurship.org/en/resource-center/expanding-abroad-i-strategic-issues.aspx United Nations Global Compact Office. (2007, July). The principles for responsible management education. Retrieved from http://www.unprme.org/resource-docs/PRME.pdf