BSBMKG401B Project Lei Jung Hsu Old
List the organization’s current product/ services offering and write a detailed report of the current position of its products/services in the market.
You will need to access information such as market research results, current marketing activities including advertising campaigns for the product (and any background information on how these were developed). You will also need to look at what its competitors are doing. You will need to collect advertising material on competing products. The content, format and media of such advertising provide valuable clues to the positioning strategies used by your
Explain:
how the target market for these product/ services selected the procedures followed to analyse the target markets the customer/ customer profiling methods used the development of marketing plans the design and development of promotional activities how legislation, best practice and codes of practice have been considered and complied with how the success of your marketing plan/s is monitored and evaluated
Format the report in ways that would be acceptable to your work organisation and include any recommendations to suggestions (supported by evidence) for improvement.
Before starting the report consider the following questions:
1. Have you researched and understood the concept of a positioning strategy?
2. Do you have access to sufficient information to make informed marketing decisions?
3. Have you already started to collect information on competitors’ marketing activities?
4. Are you familiar with the products of your major competitors and how they are different or similar to your own?
5. Are you familiar with the media selected by competitors for their advertising?
6. Do you understand the demographic profiles associated with different media
You will need to access information such as market research results, current marketing activities including advertising campaigns for the product (and any background information on how these were developed). You will also need to look at what its competitors are doing. You will need to collect advertising material on competing products. The content, format and media of such advertising provide valuable clues to the positioning strategies used by your
Explain:
how the target market for these product/ services selected the procedures followed to analyse the target markets the customer/ customer profiling methods used the development of marketing plans the design and development of promotional activities how legislation, best practice and codes of practice have been considered and complied with how the success of your marketing plan/s is monitored and evaluated
Format the report in ways that would be acceptable to your work organisation and include any recommendations to suggestions (supported by evidence) for improvement.
Before starting the report consider the following questions:
1. Have you researched and understood the concept of a positioning strategy?
2. Do you have access to sufficient information to make informed marketing decisions?
3. Have you already started to collect information on competitors’ marketing activities?
4. Are you familiar with the products of your major competitors and how they are different or similar to your own?
5. Are you familiar with the media selected by competitors for their advertising?
6. Do you understand the demographic profiles associated with different media