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Introduction to the Report
Our team Group E of Industry 1 was consisted of following three members: 1. Nirius Irani 2. Masoud Alawi 3. Claudio Ramirez
I would not say we fared well in our BSG game and there were multiple reasons that contributed to our final rank. To be honest we could not understand the game at all and when we started to understand it, the game had been over for us. We analysed our performance and below are some of our reflections and lessons learnt.
Our strategy was to keep the cost low but we did not plan properly to meet the increased forecasted demands that made us to stand at the last position in the competition.

Our Strategy (Year 11 – Year 16)
During the initial 6 years we were still trying to get the feel of things. One could say we were wasting our time whilst other teams were developing a market for themselves
Our Strategy (Year 11 – Year 16)
During the initial 6 years we were still trying to get the feel of things. One could say we were wasting our time whilst other teams were developing a market for themselves
Wholesale Market
During the initial 6 years of we were more focussed on bringing the cost of the product low. We did this by sacrificing our miscellaneous expenses. We maintained the quality of materials at 50% but cut down on investment on TQM and styling/features. This indeed did impact our product image but yet we were able to get around 15% market share in the wholesale market.

Private Label Market
In the first 6 years of trading, we did not put all our attention in the private label. We did get occasional wins in different geographic markets, but kept our stock primarily for the wholesale market.

Internet Sales Market
As far as the internet market is concerned, we realized its a trust-based market. We observed that over the last few years not many fluctuations were there in product price and quality; we used this to our advantage and reasoned a fair price and settled down. In the internet

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