Global Micro-Computer (Gmc Executive Summary
Executive Summary
Purpose:
Global Micro-Computer (GMC) provides the most reliable, innovative, affordable computer products and services, to meet the needs of fast-pace business. Our Mission is to serve our customers’ needs beyond and above global market expectations. GMC is an international company whose quality computers are efficient and easy to navigate.
Key Facts:
In the initial test market, we took a conservative approach in building brand and market share. This did not yield the expected results.
Financial Performance- We took a conservative approach to test the market spending within our initial investment stipend of 2 million dollars. We retained over $500,000 in operating profit for the division.
Market Performance- We have the third highest brand Judgment in the Cost Cutter Segment and fifth highest in Workhorse of the 14 brands in the Market.
Marketing Effectiveness-We successfully reached customers through our advertising. We received the Highest Ad Judgment in Second Segment.
Investment in Future- Our performance reflects the willingness of our executive team to spend investment funds and current revenues on future business opportunities, which has earned us the best overall rating.
Wealth- In the initial phase of the project we were not able to capitalize on wealth creation.
Conclusion / Recommendation
We conclude that in the trial phase of the division launch, we were not able to create profits for shareholders in the short-term, which translated into our largest weakness. We have also concluded that the largest strength of GMC is, that we have planned well for the future. We have shown the willingness to suffer short-term gains for long-term results. We strategically plan have analyzed the survey data from the other markets to where to position our sales offices in the upcoming quarters.
SWOT Analysis in areas of performance
Execution of next year’s goals
Capturing greater market share
Seek Funding of $5
Purpose:
Global Micro-Computer (GMC) provides the most reliable, innovative, affordable computer products and services, to meet the needs of fast-pace business. Our Mission is to serve our customers’ needs beyond and above global market expectations. GMC is an international company whose quality computers are efficient and easy to navigate.
Key Facts:
In the initial test market, we took a conservative approach in building brand and market share. This did not yield the expected results.
Financial Performance- We took a conservative approach to test the market spending within our initial investment stipend of 2 million dollars. We retained over $500,000 in operating profit for the division.
Market Performance- We have the third highest brand Judgment in the Cost Cutter Segment and fifth highest in Workhorse of the 14 brands in the Market.
Marketing Effectiveness-We successfully reached customers through our advertising. We received the Highest Ad Judgment in Second Segment.
Investment in Future- Our performance reflects the willingness of our executive team to spend investment funds and current revenues on future business opportunities, which has earned us the best overall rating.
Wealth- In the initial phase of the project we were not able to capitalize on wealth creation.
Conclusion / Recommendation
We conclude that in the trial phase of the division launch, we were not able to create profits for shareholders in the short-term, which translated into our largest weakness. We have also concluded that the largest strength of GMC is, that we have planned well for the future. We have shown the willingness to suffer short-term gains for long-term results. We strategically plan have analyzed the survey data from the other markets to where to position our sales offices in the upcoming quarters.
SWOT Analysis in areas of performance
Execution of next year’s goals
Capturing greater market share
Seek Funding of $5