hewden edition 18 full
HEWDENS CASE STUDY
16/9/13
14:29
Page 2
MARKETING
Securing a market leading future through SWOT analysis
One of Hewden’s main aims is to maintain its market leading position.
Introduction
It achieves this by analysing factors affecting the internal and external
For many builders and developers, it is too costly to buy plant
environment and using this data to plan how to improve efficiencies
equipment (fixed assets) outright. Instead, they hire the equipment
and processes. These plans are called strategies. A key method used
they need from specialist providers. This can then be hired to the
by Hewden to audit its internal and external environment is a SWOT
exact specification required and only kept for however long it is
analysis. This looks at the internal strengths and weaknesses of the
needed. Hewden is a market leader in plant hire. It delivers on site
business and its external opportunities and threats. This case study
and collects at the end of the hire period, providing a complete
looks at a SWOT analysis of Hewden’s operations to demonstrate
solution for asset needs.
how its findings inform its future strategies.
Hewden Stuart was established in 1968. Trading under the single
Positive factors Negative factors
Hewden brand since 1999, the company has grown steadily, both organically and through multiple acquisitions. Sun Capital Partners
Inc, a leading U.S. based investment firm, acquired Hewden in
Internal factors
Strengths
Weaknesses
External factors
Opportunities
Threats
2010. It specialises in investing in market leading businesses.
Today, Hewden employs almost 900 professionals who promote best practice in a variety of areas including construction, infrastructure, industrial and environmental industries. It is a leader in environmental, health and safety training.
Strengths
Hewden’s culture, emanating from the CEO, governs how it does
By identifying the business’ strengths, Hewden built on its core
things and is totally
16/9/13
14:29
Page 2
MARKETING
Securing a market leading future through SWOT analysis
One of Hewden’s main aims is to maintain its market leading position.
Introduction
It achieves this by analysing factors affecting the internal and external
For many builders and developers, it is too costly to buy plant
environment and using this data to plan how to improve efficiencies
equipment (fixed assets) outright. Instead, they hire the equipment
and processes. These plans are called strategies. A key method used
they need from specialist providers. This can then be hired to the
by Hewden to audit its internal and external environment is a SWOT
exact specification required and only kept for however long it is
analysis. This looks at the internal strengths and weaknesses of the
needed. Hewden is a market leader in plant hire. It delivers on site
business and its external opportunities and threats. This case study
and collects at the end of the hire period, providing a complete
looks at a SWOT analysis of Hewden’s operations to demonstrate
solution for asset needs.
how its findings inform its future strategies.
Hewden Stuart was established in 1968. Trading under the single
Positive factors Negative factors
Hewden brand since 1999, the company has grown steadily, both organically and through multiple acquisitions. Sun Capital Partners
Inc, a leading U.S. based investment firm, acquired Hewden in
Internal factors
Strengths
Weaknesses
External factors
Opportunities
Threats
2010. It specialises in investing in market leading businesses.
Today, Hewden employs almost 900 professionals who promote best practice in a variety of areas including construction, infrastructure, industrial and environmental industries. It is a leader in environmental, health and safety training.
Strengths
Hewden’s culture, emanating from the CEO, governs how it does
By identifying the business’ strengths, Hewden built on its core
things and is totally