Budweiser Strengths And Weaknesses
One of the weaknesses of Budweiser is the brand image focuses on tradition and is viewed as “your father’s beer”. Conor Friedersdorf puts it well at the Atlantic when he writes that, "watching Budweiser's Super Bowl commercials on Sunday, I saw an advertisement far more likely to appeal to my grandfather or father than a typical person of my generation (I'm 35), and even less likely to appeal to millennials.” Budweiser is attracting a generation that us millennials do not belong to. With millennials sticking to the newest trends, Budweiser falls off the wagon for them. Craft beers are the new trend and millennials are making it even more popular. Earlier in the paper the market research explained how millennials do not want to drink the beer
that their parents drink. Therefore, the tradition Budweiser holds deer to them is making millennials turn the other direction. They want to create their own persona and trends that not have been rooted from their family. Overall, Budweiser needs to focus on a younger target.
that their parents drink. Therefore, the tradition Budweiser holds deer to them is making millennials turn the other direction. They want to create their own persona and trends that not have been rooted from their family. Overall, Budweiser needs to focus on a younger target.