The primary goal of this study is to discover the success factors of buko shake stall particularly in SM Megamall and Starmall Shaw blvd.
This will seek to the following questions:
1. What are the strengths of the buko shake stall that help them to be successful?
2. What are the weaknesses that affect the success of the buko shake stall?
3. What are the different opportunities that will benefit the buko shake stall?
4. What are the different threats that hinder the success of buko shake stall?
5. What are the different marketing strategies that help the buko shake stall to achieve
their success?
6. Is there a significant influence among the opinion of the respondents when grouped
according to age?
7. Is there a significant influence among the opinion of the respondents when grouped
according to gender?
QUESTIONNAIRE
(Customer)
Name (Optional): ______________________________________________
DIRECTION: Check the box that corresponds to your answer.
Personal Profile:
A. Gender
___ Male
___ Female
B. Age
___ 19 and below
___ 20-30 years old
___ 31-40 years old
___ 41-50 years old
___ 51 and up
Questionnaire Proper
1. How often do you buy/order buko shake?
___ Everyday ___ Annually
___ Weekly ___ Occasionally
___ Monthly
___ Quarterly
2. What are the reasons why do you patronize buko shake? Kindly rate your answer based on the following scale:
5 – Highly important
4 – Moderately