Bull
Recommendations
Dell Corporation should continue with a cost-based strategy as this gives them competitive advantage. The opportunities section of the SWOT analysis highlights that Dell should formulate and implement a growth strategy by developing innovations for mobile portable devices, specifically a wider range of tablets for individual consumers, rather than businesses. This should be achieved through external recruiting of experienced innovative teams such as Nook. This would be a successful way for Dell to develop their business and market share because the market for tablets is growing exponentially. These new products in the developing market should be sold with Dell’s direct channel as this was shown to be strength of Dell in the SWOT analysis. Although Dell’s opportunity analysis shows that they could expand their customer base by selling indirectly, the strengths of the direct model already implemented outweigh the possibility of this. This direct model differentiates Dell to competitors and reduces cost so that Dell can remain cost-focused. However, before strengthening Dell’s presence in any emerging markets they must ensure their organisation implements a comprehensive SWOT analysis and employs any other analytical tools (such as PEST and Porter’s 5 forces) to ensure this is viable at the time, and how to go about it. This will prevent wasted time and money and will allow Dell to recognize the threats to their success as they enter into the new industry. This is fundamental. Situational analysis also demonstrates that developing a smartphone is an opportunity in the industry as the smartphone market is growing. However, it is not viable for Dell to consider re-developing their smartphone offerings, as this was unsuccessful for the company in the past (Rotman Epps, 2013). It would also be hard to enter into this market as competitors such as Samsung and Apple are already well established in this area, with a strong market presence. It is also
Dell Corporation should continue with a cost-based strategy as this gives them competitive advantage. The opportunities section of the SWOT analysis highlights that Dell should formulate and implement a growth strategy by developing innovations for mobile portable devices, specifically a wider range of tablets for individual consumers, rather than businesses. This should be achieved through external recruiting of experienced innovative teams such as Nook. This would be a successful way for Dell to develop their business and market share because the market for tablets is growing exponentially. These new products in the developing market should be sold with Dell’s direct channel as this was shown to be strength of Dell in the SWOT analysis. Although Dell’s opportunity analysis shows that they could expand their customer base by selling indirectly, the strengths of the direct model already implemented outweigh the possibility of this. This direct model differentiates Dell to competitors and reduces cost so that Dell can remain cost-focused. However, before strengthening Dell’s presence in any emerging markets they must ensure their organisation implements a comprehensive SWOT analysis and employs any other analytical tools (such as PEST and Porter’s 5 forces) to ensure this is viable at the time, and how to go about it. This will prevent wasted time and money and will allow Dell to recognize the threats to their success as they enter into the new industry. This is fundamental. Situational analysis also demonstrates that developing a smartphone is an opportunity in the industry as the smartphone market is growing. However, it is not viable for Dell to consider re-developing their smartphone offerings, as this was unsuccessful for the company in the past (Rotman Epps, 2013). It would also be hard to enter into this market as competitors such as Samsung and Apple are already well established in this area, with a strong market presence. It is also