business analysis Airasia
1.0 Introduction of AirAsia
In Malaysia, there are 3 main airlines which are Malaysian Airline (MAS), AirAsia, and Firefly. AirAsia Berhad is starting its operation in November 2004, which is listed on the main board of Bursa Malaysia. It start developing a low cost airline model (LCC) in Asia since 2001, it has grown from a domestic flight in Malaysia for more than 55 destinations served for 5 leading airline hub in Malaysia which are Thai AirAsia, Indonesia AirAsia, Philippines AirAsia and Japan AirAsia. AirAsia Group is one of the lowest cost airlines in aircraft size and the number of passengers it can load.
2.0 Air Asia
AirAsia is the Malaysia’s low-cost airline. It operates the local and an international flight is planned and is a lowest cost airline in Asia without any addition service. As a cheapest airline, AirAsia is a pioneer in Asia. This is also the first airline in global to achieve full flight tickets and distributed seats. However, by 5 February 2009, AirAsia has implemented distributed seats on all flights of AirAsia affiliates airlines. The main base is at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT). AirAsia’s registered office is in Petaling Jaya, Selangor, and its headquarters in KLIA, Sepang, Selangor. AirAsia won the Best Low Cost Airlines World Award 2010.
This airline was founded in 1993, and start operated in November 18, 1996. It was firstly founded by a government-owned conglomerate DRB-HICOM. In December 2, 2001, the debt-laden airline bought by the former Time Warner chief executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of RM1. Fernandes continued significant recovery engineers, earn profit in 2002, at the KLIA hub at breakneck speed introduction of new route, and act as a monopoly company in Malaysia Airlines fares as low as RM1. (History of AirAsia, June 2013)
AirAsia slogan is ‘Now Everyone Can Fly’.
(Slogan of AirAsia, June 2013)
3.0 Porter’s five forces
In Malaysia, there are 3 main airlines which are Malaysian Airline (MAS), AirAsia, and Firefly. AirAsia Berhad is starting its operation in November 2004, which is listed on the main board of Bursa Malaysia. It start developing a low cost airline model (LCC) in Asia since 2001, it has grown from a domestic flight in Malaysia for more than 55 destinations served for 5 leading airline hub in Malaysia which are Thai AirAsia, Indonesia AirAsia, Philippines AirAsia and Japan AirAsia. AirAsia Group is one of the lowest cost airlines in aircraft size and the number of passengers it can load.
2.0 Air Asia
AirAsia is the Malaysia’s low-cost airline. It operates the local and an international flight is planned and is a lowest cost airline in Asia without any addition service. As a cheapest airline, AirAsia is a pioneer in Asia. This is also the first airline in global to achieve full flight tickets and distributed seats. However, by 5 February 2009, AirAsia has implemented distributed seats on all flights of AirAsia affiliates airlines. The main base is at the Kuala Lumpur International Airport (KLIA) and Low Cost Carrier Terminal (LCCT). AirAsia’s registered office is in Petaling Jaya, Selangor, and its headquarters in KLIA, Sepang, Selangor. AirAsia won the Best Low Cost Airlines World Award 2010.
This airline was founded in 1993, and start operated in November 18, 1996. It was firstly founded by a government-owned conglomerate DRB-HICOM. In December 2, 2001, the debt-laden airline bought by the former Time Warner chief executive Tony Fernandes’s company Tune Air Sdn Bhd for the token sum of RM1. Fernandes continued significant recovery engineers, earn profit in 2002, at the KLIA hub at breakneck speed introduction of new route, and act as a monopoly company in Malaysia Airlines fares as low as RM1. (History of AirAsia, June 2013)
AirAsia slogan is ‘Now Everyone Can Fly’.
(Slogan of AirAsia, June 2013)
3.0 Porter’s five forces
Bibliography: Daft, D. S. (2009). Fundamentals of Management (Third Asia Pacific Edition ed.). Australia: Cegage Learning. Williams, C. (2008). Effective Management. USA: Thomson Higher Education. http://airlines-malaysia.com/tag/history-of-airasia/, History of AirAsia, June 2013 http://www.airasia.com/my/en/about-us/corporate-profile.page, Slogan of AirAsia, June 2013